Elizabeth Dias

  The age of the digital marketer and a new era of marketing is upon us. At the Salesforce Connections conference this week in New York, attendees are getting insider’s access to a wealth of knowledge and best practices using Salesforce from digital marketing leaders at BMW, Honeywell, Panera Bread and Weight Watchers, and as well as a sneak peek at […]

  Salesforce is no longer viewed as just a CRM tool. In a recent Forrester report, Salesforce was viewed as the most important platform for digital transformation for customers. The challenge for our customers though is many of them lack the internal resources or solutions knowledge to achieve their goals and turn to digital transformation leaders, like Perficient, […]

  High-tech business is hot right now. In an industry flooded with news of new tech gadgets, start-ups and the next wave of cloud innovation, one thing is for sure – change is constant. As the competitive landscape continues to shift, high-tech companies must continue to be one step ahead of the competition and their customers […]

  The demand for hyper-connected digital experiences continues with a shift in how organizations are approaching communication and brand interactions but many brands are still missing the mark. This means more than just having one-way marketing coversations with your audience on Facebook and Twitter or infusing mobile apps. Companies need next-generation experiences that are directly plugged into core business processes, […]

  In our Marketing Cloud blog series, we’ve discussed two of the five W’s (Why and the Who) of marketing technology. Today we’re going to answer the question: What capabilities do I need in a marketing cloud? In response to the evolving role of marketing, a growing trend in the industry has led to the […]

  In the previous Marketing Cloud post in our blog series, we looked at answering the question “why”. This question is the most critical to ask as part of the information gathering process for building out your organization’s marketing technology stack. Once you understand what the business drivers are and why they are important to […]

  Marketing technology (martech) is all the rage right now in the enterprise software market. In a TechCrunch article last Friday, IDC estimated $32.4 billion in marketing technology spending by 2018, growing at a 12.4 percent CAGR. Before I go any further, it’s important to understand the difference between marketing technology and a true marketing […]

  Healthcare reform has caused the health insurance environment to become increasingly complex and competitive. This reform is driving the business-to-consumer shift with healthcare insurance exchanges and creating a competitive environment that is impacting member retention. The need for consolidated consumer information has never been more important. In fact, Salesforce recently conducted an industry survey […]

  Technology continues to disrupt almost every facet of every industry. The world has moved beyond a world of just standalone mobile devices. Consumers are connected to the “Internet of Everything”. We’ve entered into an era where smartphones are connected to everything – beacons, fitness trackers, smart TVs, LED lights, homes, cars and so much more. Welcome to the digital […]

If you had not heard about the latest NFL scandal with the New England Patriots leading up to the biggest football game of the season (the Super Bowl) surely you did during some of the coverage of the game. National news took time out of their normally depressing nightly news to cover the latest developments in Deflategate. I’ll preface […]

While most banks have a better grip on Know Your Customer requirements than they did years ago, the challenges and risks of non-compliance continue to grow as regulators focus on sources outside the financial institutions’ walls. What is the impact of a failed risk management program as a result of actions committed by a vendor or service provider? Your financial institution may be […]

Digital has permeated almost every facet of our lives as consumers in an “always on” connected world. In fact, it’s even impacted how we, as a company, serve our clients across industries based on their top priorities and challenges to better reach and serve their customer base – and the financial services industry is no exception. Over on our new […]