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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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Blogs from this Author

Perficient Q&A: Overcoming Master Data Hurdles in Banking

Today, we have a Q&A guest post with one of Perficient’s Data Governance Architects, Ben Leeson. Ben has extensive experience working on master data and governance projects for today’s leading financial services companies.  He will also be a part of our  upcoming financial services webinar, “Creating a ‘Customer 360’ with MDM in Financial Services” where […]

Fast Company: Top 10 Most Innovative Companies in Finance

Yesterday, Fast Company released their annual guide featuring the most innovative businesses with the greatest impact in their industry.  The financial services industry was very well represented with innovative leaders in several major areas that are very much in a state of flux right now.  The impact that some of these leaders have had on […]

Top 5 Technology Trends in Financial Services – January 2013

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]

Webinar: Creating a ‘Customer 360’ with Master Data Mgmt.

Technology has challenged the financial services industry and will continue to play a vital role in supporting business growth and change.  With change comes new challenges for financial institutions.  Mobile, social and analytics strategies give the promise of improved customer service, reduced costs, effective marketing and banking innovation.  However, these strategies require a trusted view of their data – something […]

Green Dot Challenges Banks with New Mobile Bank Account

Green Dot Corporation is on a mission to reinvent personal banking for the masses. Its market leading brand of prepaid debit cards and prepaid reload services are available to consumers at more than 60,000 retail locations nationwide and online.  In early 2012, Green Dot made a move in the mobile space by purchasing Loopt, a location-based mobile […]

Best of Year: Our Top Financial Services Posts

The past year was very busy for the Perficient Financial Services team, and our blog reflects the time and hard work our group has put into sharing our business and technical knowledge. Throughout a year of banking technology innovation, increased regulatory pressure, and a renewed focus on growth and customer engagement, we’ve worked to keep […]

Banking Innovation Lessons Learned in 2012

Yesterday I sat down with Mike Panzarella, our director of financial services, on the subject of “lessons learned” in financial services technology innovation.  2012 was definitely a year for strategic transformation for both financial institutions and non-banking service providers. We saw traditional banks and non-banks that provide financial services bring new technologies to market in […]

Top 5 Technology Trends in Financial Services – December 2012

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]

Making Big Data Architecture Decisions

As with any IT initiative, it is very important for an organization to align business and technology needs when choosing to invest in data analytics and big data processing.  We are seeing an increase in big data use cases in financial services around customer data to explore new markets, enable product development, enhance cross-sell capabilities, […]

Top 5 Technology Trends in Financial Services – November 2012

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]

Mobility Matters – Perficient’s Perspectives on CU Times

Yesterday, Mike Panzarella, one of Perficient’s financial services experts, was quoted in Credit Union Times on the subject of digital wallet adoption by the credit union industry. As organizations look to the year ahead, credit unions have reached a fork in the road when it comes to mobile wallets.  What’s the best digital wallet strategy?  […]

Turning Customer Data into a Banking Goldmine with Big Data

Yesterday I sat in on a Big Thinkers in Big Data tweet chat hosted by Intel and Forrester’s Mike Gualtieri. With our Big Data in Financial Services webinar just around the corner I wanted to catch the latest on what others were saying about the topic and its relevancy in banking.  As a marketer it is imperative I stay […]

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