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Webinar: Creating a ‘Customer 360’ with Master Data Mgmt.

Technology has challenged the financial services industry and will continue to play a vital role in supporting business growth and change.  With change comes new challenges for financial institutions.  Mobile, social and analytics strategies give the promise of improved customer service, reduced costs, effective marketing and banking innovation.  However, these strategies require a trusted view of their data – something that many financial institutions still struggle with.Business_DataMan_shutterstock_120454468sm

At Perficient, we’re working with financial services companies looking to develop and execute on information management strategies as a basis for innovation for years to come.  Research shows that master data management (MDM) is central to objectives across the organization.  MDM provides a set of capabilities that define, maintain and deliver trusted information across the enterprise – critical to creating a 360° view of the customer and identifying new opportunities for interaction. 

MDM will also serve as the stepping stone for applying Big Data strategies in the years to come.  Look beyond the “Trough of Disillusionment” phase and learn to govern the information meaningful to your business for transformational analytics projects.

Join us Tuesday, February 26, 2013, at 12 p.m. CT for the webinar, “Creating a ‘Customer 360’ with Master Data Management” as Mike Panzarella, Director of Financial Services, and Ben Leeson, Data Governance Architect at Perficient, share MDM success stories from leading financial institutions, strategies to fine-tune your MDM program and position your organization for Big Data, and discuss the intersection with other critical banking technology functions.

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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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