Customer Experience and Design

Mobility Matters – Perficient’s Perspectives on CU Times

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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Yesterday, Mike Panzarella, one of Perficient’s financial services experts, was quoted in Credit Union Times on the subject of digital wallet adoption by the credit union industry. As organizations look to the year ahead, credit unions have reached a fork in the road when it comes to mobile wallets.  What’s the best digital wallet strategy?  What do our customers want? What mobile wallet provider should we work with? Read the full article on CU Times for these answers and more.

For more in-depth insight on mobile wallet challenges and trends, check out our Perficient Perspectives and consider downloading our white paper, “Mobile Payments in the Banking Industry – Six Succes Factors for Remaining Competitive.

About the Author

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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