Beth Martin

In the final general session of Magento Imagine yesterday, Earvin “Magic” Johnson joined us as the keynote speaker. While he started out on stage, he didn’t stay there long. He engaged and entertained attendees as he walked through the audience telling his story. And standing at 6’9”, you couldn’t miss him! His stories about how […]

Figuring out and building requirements aren’t always easy. In a session this week at Magento Imagine, Rob Tull from Classy Llama shared his formula for creating requirements and developing a good relationship with your implementation partner. Three core principles are critical to getting off on the right foot with your implementer: TRUST – establish a relationship […]

Magento’s big announcement at Imagine 2016’s opening general session today is a game changer for clients. As of May 1, companies will have the option to move to Magento Enterprise Cloud. Peter Sheldon, head of strategy at Magento, made this announcement to 2,500 of Magento’s nearest and dearest – the attendees of their annual conference. […]

I had the chance to hear first-hand from Magento 2.0 Beta Merchants and their system integrator partners about their journey moving from Magento 1.x to Magento 2.0. In this session, they shared thoughts and ideas for how to prepare for a Magento 2.0 project, how key improvements in the platform helped their companies, and gave […]

You have probably heard this statement before—“it’s a journey, not a destination,” and chalked it up to a simple cliché. But the drive toward digital transformation mirrors this statement. Digital transformation does not occur in a day or a month and it is not only front-end but includes all of the back-end solutions and integration […]

We all know it’s a time of rapid change for businesses – the number of articles on digital transformation and rationale for change are in the news constantly. B2B and B2C companies are realizing that embarking on strategic, transformational change, where all focus is around the customer, is not an option. It is a necessity […]

In a recent blog post, Taylor Rhyne, wrote about how B2C marketing is more advanced in some ways over B2B marketing. On Tuesday, October 6, in a joint webinar with Perficient’s David Hess and Insite Software’s co-founder, Brian Strojny, you will have a chance to learn why customer experience management needs to be a keystone of […]

20% of marketers believe their organizations are effective at measuring customer experience. 62% indicate that customer-focused culture is their strongest aspect of customer experience. 50% said their overall digital strategy needs more focus. The process… Earlier this year, we asked marketing leaders at Adobe Summit 2015 to take a brief survey on customer experience. This […]

Not too long ago I was clearly targeted in an email campaign and banner ads as a 40-something, suburban mom with kids that was preparing for “back-to-school.” I was offered some pretty good deals on sneakers, backpacks and organizational products for my home. Unfortunately, this retailer couldn’t have been more wrong. I am 40-something, single, […]

Healthcare sites today all have “provider finders” and we rely on those those tools to help find specialists, surgeons, or doctors within our networks to maximize investment in our healthcare programs. Most of the provider search tools online are quite challenging to use and bring back so many options or irrelevant results…which is very frustrating. […]

How many times have you searched your corporate intranet to find a document that you know is “THERE” but you can’t find it? How many times have you searched the intranet, a shared drive, and ancillary support systems and still can’t find what you are looking for? How many times have you sent a note […]

Next week, we will have special guest Nigel Fenwick, Vice President and Principal Analyst, Digital Business Strategy, Forrester Research, included in a live broadcast round table webinar with Perficient’s David Stallsmith, Director, Customer Experience and Digital Transformation and Michael Porter, Managing Principal, Strategic Advisers. The three will discuss the nuances between success and failure of digital transformation, […]