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Brandon Luhring

Brandon is a consumer experience engagement manager at Perficient. His career has included running digital and marketing projects both in-house and as a consultant. He enjoys topics around creativity, innovation, design, technology, and leadership.

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Blogs from this Author

Toy rocket landing nose down into the ground and breaking into pieces.

Human Biases – How Smart Teams Can Still Make Dumb Decisions

Even highly capable teams with solid plans can fall into the same ol’ traps. It’s not really our fault, human biases are hardwired into all of us. Awareness helps, but under pressure and tight deadlines, it’s tough to recognize these mental pitfalls in the moment. Seven Common Human Bias Problem Areas Optimism Bias – Wanting […]

An open hand with floating emoji reactions visualizing client feedback.

Responding to Client Feedback

Building on my last post about Delighting the Customer, let’s dive into how to respond to client feedback. A strong feedback loop is mission critical. To keep your client relationships at their best, you need to know what they are thinking. Soliciting Formal Feedback You need to be intentional about requesting feedback regularly and systematically. […]

Woman expressing delight and satisfaction.

Delighting the Client

In the last decade, “delighting the customer” has been quite popular in digital marketing. Clients have focused on user experience both online and offline. A delighted customer becomes loyal with brand affinity and drives long-term growth through positive word-of-mouth. At Perficient, we manage two levels of delight: our clients and their customers. By delighting their […]

A human body with its head replaced as a black cloud, representing AI and clouded thoughts.

Confidently Incorrect – Learning, Leading, and AI

A friend recently shared a research paper from Oxford Academic about Large Language Models (LLMs) and their human-like biases. I found it fascinating. The article explains how some groups use LLMs to simulate human participants. Since these models are trained on human-generated data, they can emulate human responses across diverse psychological and behavioral experiments. It […]

Image Depicting an Organically Growing Artificial Intelligence

Hidden AI: The Next Stage of Artificial Intelligence

Artificial Intelligence (AI) has exploded into the mainstream, largely through chatbots and agents powered by Large Language Models (LLMs). Users can now have real-time conversations with multimodal AI tools that understand your text, voice, and images – even documents! The progress has been mind blowing, and tech companies are racing to integrate AI features into […]

Santa’s Naughty List

Airing of Grievances: 12 Web Habits We Need to Quit Already

I’ve spent almost 30 years in web and digital, starting way back when the “world wide web” was full of under construction GIFs, <blink> tags, and visitor counters! Nobody misses those things! While many bad user experiences have faded away, some daily annoyances still need to go. In the spirit of Seinfeld’s “airing of grievances,” […]

Man Shrugging and Looking Perplexed – Project Estimates are Frustrating

The Emotional Conclusion : Project Estimating (Part 4)

The emotional finale is here! Don’t worry, this isn’t about curling up in a ball and crying – we’ve already done that. This final installment of my series on project estimating is all about navigating the emotions of everyone involved and trying to avoid frustration. If you’ve been following this blog series on project estimations, […]

Man Secretively Talking Behind Hand – Project Estimating Secrets

Assumptions & Uncertainty : Project Estimating (Part 3)

In this third installment of my blog series on project estimates, let’s dive headfirst into the murky waters of assumptions and uncertainty! Think of these as the gremlins of project planning – they are full of secrets and laugh along the way as they trip you up. If you’ve read my other blog posts, you’ll […]

Woman Trying to Manage Multiple Wires Wrapped Around Her – Project Dependencies

Dependencies & Creep : Project Estimating (Part 2)

Continuing our dive into project estimating, let’s talk about two more problem areas: dependencies and project creep. These two can turn your pristine project plan into a tangled mess. No matter the size or scope of your project – whether you have just a few dependencies or tight integration with multiple systems – you’ll be […]

Woman Peeking Through Fingers - Project Estimates Are Difficult

Sandbagging & Lowballing : Project Estimating (Part 1)

Estimating is a precarious business – part science, a lot of guesswork, and a bit of psychic magic! The goal is to forecast the effort, time, and cost of a project with enough accuracy to avoid disaster. Project managers use some go-to methods to estimate projects. Some approaches are scientific while others are based on […]

Fatal perfection. A skull wearing a crown as a reference to Macbeth.

The Curse of Perfection – Toil and Trouble

“Double, double toil and trouble,” is a line repeated by the witches in Macbeth as they lay out the ominous prophecies of greatness and dire consequences for the titular character. Macbeth’s ambition envisions a perfect ending though desperate actions and moral weakness ruin it. So too are the misguided actions in pursuit of perfection which […]

A hero and a villain fighting in the air. Good and evil stories that sabotage.

Hero, Villain, or Victim? Stories that Sabotage

In 1968, psychiatrist Stephen Karpman modeled what he called the Drama Triangle. With this, he illustrated dysfunctional mindsets that can derail social interactions. The three roles defined in this model are the rescuer (hero), persecutor (villain), and victim. This is another view of the lies we tell ourselves. Since the dawn of history, we’ve loved […]

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