Is your product content directly affecting your sales? In my experience (and I have a lot of shopping experience), yes! When a consumer can’t go look at the product in the store, they must rely on what’s on the screen in front of them, and, if I’m being honest, as a consumer I’m often disappointed. […]
Beth Duerr serves as a Commerce Strategy Consultant at Perficient, partnering with clients to define the best strategy and approach for their digital commerce transformation. With over ten years of experience in the commerce field, her practical operations, procurement, marketplace, and leadership experience brings a realistic approach to strategy.