Andy Scott

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Blogs from this Author

Open Sans, possibly the most popular font you don’t know about.

If you’ve never heard of it, the Google Font directory is an online repository of free, open-source fonts that have been web optimized and ready for your use.  There are hundreds of them from Display to Handwriting, Serif to Sans Serif.  The Sans Serif is the home of Open Sans by Steve Matteson. http://www.google.com/fonts#Analytics:total With the release […]

Taking Short Cutts

For years now Matt Cutts has been dishing out helpful advice and insights from the mind of Google to webmasters through the Google Webmaster Help YouTube channel.  Typically theses short Q&A style videos provide a quick answer in less then 5 minutes so you can pick up a new tip and continue on your merry […]

If I had Glass – I’d be giving Google more free marketing

Today Google released a new Glass video simulating (yes sorry to disappoint but its still a simulation video no matter how accurate the UI might be) what it is like to wear Google’s new augmented reality device Glass. One of the brilliant moves Google made with this video release is the announcement that they were […]

Web Analytics Checkup: What to look for

I generally have a hard time explaining what I do to people outside my business circles.  Many family and friends know I do “computer stuff.”  When I finally make it click for them using simple terms.  I have to tell them “I make your website show up in Google more often” or “I can tell […]

Facebook Graph Search. A tool to create or destroy?

Facebook’s new Graph Search is a very interesting tool that can be used to dive into the Facebook data that is publicly available. It can also make it ridiculously easy to dig up embarrassing facts you’ve forgotten you’ve even said about yourself. So how will you use this new tool? Will you use it to connect with new people […]

Use Tag Management to streamline your tracking

We marketers need to move at the speed of the internet. That pace is getting faster and faster every day. Unfortunately the larger and more robust your website is, the more difficult it can be to work with the IT team to push out new updates and changes to the code for your marketing needs. […]

Problem/Solution: Site search without a query string

Today’s problem/solution asks the question how do you use Google Analytics’ site search reports when there is now query string pattern in the url? First off you need administrator level access for access to these settings. The complete path looks like this: Admin > {select account} > {select profile} > {select property} > Profile Settings […]

Problem\Solution: Tracking non-websites with web analytics

I’d like to introduce a new post style series to you that I think might be helpful. In this ongoing Problem\Solution series I plan on posing a question in which I did not know the answer. After performing a bit of research I come to a solution in which I share with you. I’m a […]

Problem\Solution: Tracking non-websites with web analytics

I’d like to introduce a new post style series to you that I think might be helpful. In this ongoing Problem\Solution series I plan on posing a question in which I did not know the answer. After performing a bit of research I come to a solution in which I share with you. I’m a […]

Universal Analytics is universally awesome!

Last October Google announced their next evolution in what is now known as Google Analytics.  Google is currently in beta for a product they are calling Universal Analytics.  The name chosen for this product is quite prophetic.  With UA and the new measurement protocols and collection APIs, you can now measure just about anything and […]

How NOT to Rank #1 on Google

I encourage everyone to take a quick three minutes to review this quite humorous mashup video by Sam Applegate of http://www.ninja-creative.com.  Matt Cutts is the head of webspam at Google.  He’s basically Google personified when it comes to why a website ranks (or fails to rank) in search results pages.  In his own words on […]

An easy New Year’s resolution worth keeping

New year, new resolutions.  Even if you are the type like me who hate the whole concept of January first being the de facto day for resolutions, you still can’t escape them.  They are everywhere this time of year and the world is full of helpful tips and strategies on how to help you honor […]

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