The Digital Essentials, Part 3
Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials guide series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.
Today Google released a new Glass video simulating (yes sorry to disappoint but its still a simulation video no matter how accurate the UI might be) what it is like to wear Google’s new augmented reality device Glass.
One of the brilliant moves Google made with this video release is the announcement that they were holding a contest to open up 8,000 more developer units (previously only available to those who opted in to buy one ($1,500) at Google I/O 2012. All you have to do is enter for free…
Using Google+ or Twitter, tell us what you would do if you had Glass, starting with the hashtag #ifihadglass.
- Your application must be 50 words or less
- You must include #ifihadglass in your application
- You can include up to 5 photos with your application
- You can include a short video (15 secs max)
- Be sure to follow us on Google+ (+ProjectGlass) or Twitter (@projectglass) so that we can contact you directly
- You must be at least 18 years old and live in the U.S. to apply
- For more details, please see our full Terms and FAQ
I’m seeing plenty of entries on Google Plus about this where it is currently a trending topic. Twitter didn’t show the hash tag it as a trending but the term “Google Glass” was on the list. The smart part about this whole thing is this week gives just enough boost to carry buzz as we move towards Google I/O 13 and you are making that happen for free basically. Sure Google wants to get a few more units into the hands of people that would develop something cool but most people aren’t even reading the fine print of still having to shell out the cash if your entry gets chosen. Google is getting free publicity through this contest and that to me was pretty genius.
While you still have to purchase these units if you win the #ifihadglass competition its still a great opportunity to get in on the ground floor of a device that could change the way we interact with the world. I myself plan to enter but doubt I’ll be chosen with the number of hopefuls posting entries every minute.