We pride ourselves on the innovative ways our healthcare experts help clients address their most complex business challenges. One shining example is our recruitment strategy for Bayhealth, which was recently featured by the online publication, Strategic Health Care Marketing.
Optimizing Recruiting Efforts
Bayhealth faced a significant hurdle: a significant lack of insight into job seekers and a need to broaden its recruitment efforts beyond Delaware. With two hospitals, a freestanding emergency department, urgent care clinics, outpatient services, and specialty and primary care practices, the provider required a robust strategy to attract talent willing to relocate.
Recognizing the need for a unified front, our team emphasized the importance of collaboration between HR and marketing. Historically, these departments had operated in isolation when it came to recruitment marketing. We spearheaded efforts to align goals and led the development of ideal candidate personas, journey maps, and a diverse marketing channel mix.
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“The ability to think outside the norm for recruiting is critically important. Recruitment doesn’t always come from healthcare. For example, phlebotomy managers say some of the best employees come from customer service. They understand how to make people feel comfortable in difficult situations, which adds to a better patient experience” – Marlana Voerster, Senior Healthcare + Life Sciences Strategist
VIEW THE ARTICLE: Recruitment Marketing: New Partnership Boosts Workforce Development
A Data-Driven Talent Acquisition Strategy
Together with Bayhealth, we leveraged analytics to identify and target the right candidates, crafting messaging that highlighted the organization’s commitment to work-life balance. The campaign utilized a mixed-use digital strategy, integrating platforms like LinkedIn, Indeed, and the Bayhealth website to funnel prospects toward applying online.
Through our research, we determined that 75% of job seekers consider testimonials crucial when assessing potential employers, and 41% actively research hospital rankings online. Armed with this data, our team was able to create a compelling narrative that resonated with potential applicants. 
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Perficient + Healthcare
Our strategic vision and collaborative approach have not only strengthened Bayhealth’s recruitment efforts but also underscored the importance of integrated marketing and HR strategies in the healthcare industry. As healthcare continues to evolve, the insights gained from this initiative can serve as a blueprint for future recruitment strategies across the sector.
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Discover why we have been trusted by the 10 largest health systems and the 10 largest health insurers in the U.S. Explore our healthcare expertise, and contact us to learn more.
