Lysa Young-Bates

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time. At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd […]

In a new episode of Becker’s Healthcare Podcast, Paul Griffiths, General Manager of Digital Health Solutions, joins Brian Zimmerman, Custom Content Editor with Becker’s Hospital Review. Gain insights on: Why placing an emphasis on revenue recovery is often shortsighted Who owns the patient experience in a health system Why cross-functional perspectives have become more important […]

Perficient is pleased to announce that our work for Woman’s Hospital and Henry Ford Health System has gained recognition in the 2020 eHealthcare Leadership Awards. Woman’s Hospital Home Page Designed for All Women Woman’s Hospital | Best Internet Home Page – Hospital, under 200 beds, Gold Transforming content organization and leveraging a broader color palette, […]

Momentum in digital healthcare transformation… it’s massive, and much needed. As organizations adapt to new modes of care, demands on resources, and consumer expectations, payors and providers are eyeing opportunities to reduce costs, improve care, build awareness, and expand relationships. Here are 8 trends we’re currently tracking into 2021: TREND 1: The evolution of healthcare […]

Throughout 2020, the healthcare industry has faced incredible challenges. And now with the ongoing strain of dealing with the pandemic, many health systems are facing fatigue maintaining their strategic focus. In a recent episode of TouchPoint podcast, hosts Reed Smith and Chris Boyer discuss the top concerns of healthcare executives, share an article that illustrates […]

For the vast majority of hospitals, a redesign is triggered by three events: An organizational-wide rebrand or rename Acquisition or merger with another entity Annual funding cycle catches — e.g. “it’s been too long” or “we’ve asked two budgets ago” However, this funding decision is just the starting place. Your website is the first — […]

In this series, hear from two of Perficient’s healthcare thought leaders – Chief Strategist and General Manager of Healthcare, Juliet Silver, and General Manager of Digital Health Solutions, Paul Griffiths – as they discuss healthcare’s future. Our conversation will come to you via a series of four weekly blogs. In our first blog, Silver and Griffiths […]

The times they are a-changing, particularly in healthcare. It’s easy to see COVID-19’s vast impact on the consumer experience. Yet change was brewing in healthcare before the pandemic hit our communities. While interoperability mandates driven by CMS’ Final Rule were back-burner ‘ed for a while, they’re still top of mind for healthcare executives. And at […]

Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]

IoT in healthcare just gained new wings. Yesterday, Amazon announced its new foray into the busy wearables sector. Dominated by the Apple Watch and Fitbit, the wearables market is estimated by Gartner to reach $52 billion this year – an impressive 27% increase from 2019. This growth coincides with slow-downs of in-person care delivery, brought […]

Digital transformation takes strategy, time, and intensive know-how. Now, pile on the dose of present day acceleration necessary in response to COVID-19. When digital transformation has to happen seemingly overnight, the challenge becomes all the more daunting for those trying to go it alone. The online tech community Built in Boston recently connected with Paul […]

Health insurance providers are moving swiftly as part of the COVID-19 solution From the beginning of the COVID-19 pandemic, health insurance providers have made decisive steps to help patients, support healthcare providers, and curb the spread of the virus. The need is significant, particularly as healthcare providers lose important revenue streams in order to prioritize […]