Lysa Young-Bates

Lysa (pronounced "Lisa") manages marketing for Perficient's end-to-end digital healthcare solutions.

Blogs from this Author

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Oracle Strengthens Its Healthcare Presence with Acquisition of Cerner

Oracle has a long history of expanding into new markets by making strategic acquisitions – Siebel Systems, PeopleSoft, Hyperion, NetSuite, and Sun Microsystems come to mind. The latest move by Oracle, an agreement to purchase Cerner Corporation is one for the record books – literally. It surpasses any of the aforementioned acquisitions at a whopping […]

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10 Recent Analyst Reports Recognize Perficient’s Capabilities

Throughout this past year, leading industry analyst firms have included Perficient in reports spanning a variety of topics and technologies. We believe these reports showcase how Perficient comes to the table with innovative and strategic thinking around the most timely topics. Following are some of the most recent reports where Perficient healthcare has been recognized: […]

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Preparing for HCIC 2021

It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]

10 Ways We Help Top-Ranked Payers Deliver Winning Member Experiences

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

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Healthcare PowerByte: Enhancing Efficiency, Value, and Care

Healthcare payers and providers share common goals: improve population health, reduce healthcare costs, and elevate both consumer and their care team experiences. Achieving these goals requires operational efficiency and business insights. When implemented together, intelligent automation and advanced analytics can help you streamline processes and illuminate paths toward better care. Two of our experts, Jayce […]

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Master Data Management: Modern Use Cases for Healthcare

Your organization may face data challenges as you work through ongoing consolidation and a flood of data from new sources. Master data is the cement that bonds your data foundation.  Healthcare leaders are prioritizing an enterprise view and catalogs that contain true master data for patients, providers, or members. But they also want to master […]

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Kaizen Evolution of Your Healthcare Website

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

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Content Creation Tips for Healthcare Marketers

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]

Reach and Engage Healthcare Consumers

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

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Modern Healthcare Ranks Perficient Among the 10 Largest Management Consulting Firms

We are pleased to announce that we have been ranked the ninth-largest healthcare management consulting firm in Modern Healthcare’s 2021 survey. The annual survey ranked healthcare management consulting firms according to 2020 revenue from total healthcare consulting fees. Earlier this year, Modern Healthcare also recognized Perficient as the fourth-largest IT consulting firm. “No matter how […]

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Execute for Outcomes in Healthcare

You want to elevate the health of your consumers and drive the ongoing success of your transformation investments. Doing so takes staff commitment and know-how. In our experience partnering with leading healthcare payers and providers on their transformation initiatives, we’ve witnessed the impressive benefit and value that strong project management, Agile leadership, and optimized delivery […]

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Build Winning Healthcare Site Experiences + Keep Internal Stakeholders Happy

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]

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