Adobe Summit 2016 was an unforgettable experience. The leading industry event for marketing and business transformation attracted a record-breaking 10,000 attendees in Las Vegas.
Our team was on the ground at Summit, learning about the latest innovations from Adobe and how marketers need to lead the transformation of creating an experience-led business.
Michael Porter, managing principal of Perficient’s strategic advisors, was among the team members at Summit, and he shares his perspective on the top three takeaways from the event.