Webinar Recap: Preparing for Your Digital Transformation in 2015

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We’ve mentioned Perficient’s Digital Transformation webinar series a couple times now here on our Microsoft blog. Last week, the series kicked off with its first session, Digital Transformation in 2015: Laying the Groundwork for Success. Perficient’s Strategic Advisors are the strategists behind the webinar series, and help our customers create and enable a digital transformation enterprise-wide.
While most people tend to think of digital marketing first and foremost when it comes to digital transformation, there’s a whole lot more. There are many other aspects of business significantly impacted by digital transformation – cloud, integration, collaboration, customer experience, CRM, analytics, and Big Data, to name a few.
And while Microsoft’s play in digital transformation may not be glaringly apparent at first glance, it’s certainly there. As Rich Wood put it in his recent blog post, digital transformation is about embracing new ways of working to allow you to move faster, work smarter and be more effective, and that’s Microsoft at its core.
The first digital transformation webinar laid the groundwork for what digital transformation is and why it’s important. Beginning with the challenges your facing right now – from rising consumer expectations, demand for continual connectivity, organizational velocity wins and an abundance of consumer data to sift through and turn into actionable insights. The speakers discussed each of the following key components of digital transformation: customer experience (it has to be related), web content and digital experience, preparing yourself for mobile, cloud and the experience, responding to your customer with a personalized approach, gaining insights using analytics, and extending digital transformation across the enterprise.All of these components will be discussed in great detail as the series progresses.
You can watch the full replay here, and sign up for the next session in the series, How Customer Experience Drives Digital Transformation, which will take place on Wednesday, February 25 at 1 p.m. CT.
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