This past Wednesday, we hosted a webinar, “Using Yammer and SharePoint Intranets to Drive Employee Engagement.” During the session, Rich Wood, Director of Web & Social Collaboration at Perficient, first gave a quick overview on the enterprise social network and Yammer, and then went on discuss user adoption and engagement. He covered what exactly a social strategy entails, and the importance of a social maturity assessment, complete with a social toolset recommendation, community planning and a communication plan. Throughout the webinar, we shared some of Rich’s highlights on Twitter @Perficient_MSFT:
Rich explained that when it comes to adoption (he prefers the term engagement), training is crucial, yet surprisingly rare today. That said, learning from coworkers is among the most common AND most effective learning methods. While organic growth is bottom up, and organizational mandate is top down, and both have their advantages and disadvantages – but the key is in the planning.
With Yammer, familiarity breeds usability. Yammer looks like Facebook, as Rich pointed out. If you know how to use Facebook (as the vast majority of us do), then you intrinsically know how to use Yammer.
This is just a small glimpse of the great content Rich covered. The attendees asked some excellent questions, and he wrapped up with a few minutes to spare and answered several of them. To listen to the webinar in its entirety, along with the Q&A portion, here is the replay.
