We’ve heard it a million times. Mobile technology is changing the way customers interact with most organizations, most prominently in financial services and retail. Key players must possess mobile versatility and utility as emerging payment strategies reshape how we engage with customers on digital channels. During our upcoming webinar, “Cashing in on Mobile Payments with a Winning Strategy”, Perficient will help you navigate these paradigm shifts and address the technologies reshaping the payments ecosystem that will drive your digital strategies. 
Date: Tuesday, June 25, 2013
Time: 1:00 PM (CDT)
Register now to:
- Get a holistic view of the payments value chain – financial services, retail, and consumer perspectives
- Review and understand evolving payment architectures
- Adapt your existing payment models to support the omni-channel experience
- Learn how you can implement innovative services for greater consumer adoption
- Leverage framework enablers to support rapidly growing payment volumes
Understanding the Payments Ecosystem
Research shows that financial institutions hold consumers’ trust when it comes to their personal and financial information. Based on industry reports, money transfers will account for a majority of global mobile payment transaction values and will likely be a leading use case for most banks. As an example, financial services firms are well positioned to address Obamacare issues by partnering with healthcare organizations to offer convenient payment alternatives for underbanked consumers. Traditionally, financial institutions have focused on the transaction itself, instead of the peripheral value when it comes to payments. However, banks are in a position to leverage consumer data to push adoption of mobile payments by facilitating commerce between merchants and consumers through the use of targeted offers.
Merchants are having a direct influence on consumer adoption of mobile payments. The potential to improve the customer experience with targeted offers, geolocation-based services, and coupons and loyalty rewards, presents a compelling case for retailers to enhance the customer experience and grow revenues. However, integrating a mobile wallet linked to a POS platform can present significant challenges for retailers to navigate and overcome as mobile technology capabilities continue to evolve.
How to Capitalize on Emerging Payments
Forward-looking organizations aren’t taking the “wait and see” attitude toward mobile payments. They’re testing mobile payments through pilot programs and continuing to evolve their mobile strategies as new products and services are introduced into the marketplace. Regardless of your position in the payments ecosystem, there’s a lot to think about and you’ll likely need support to navigate some of these challenges. Perficient’s goal with this webinar and for supporting your payments strategy is to provide an objective viewpoint and recommendations based on our deep industry and technical expertise. From evaluating or building a mobile wallet solution to the solutions needed to leverage customer data – together we can connect the dots and build a successful payments framework.
