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Customer Experience and Design

Top 5 Technology Trends in Financial Services – April 2013

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a competitive advantage. Perficient provides a monthly perspective on some of the most talked about IT issues and emerging trends to help industry professionals identify and rationalize their IT investments.

New Mobile Banking Features Rolled Out

It seems a post-PC era is eminent and customer expectations are turning up the pressure on banks to continue to invest in digital channels.  As a result, new mobile banking applications and capabilities are helping to develop a competitive advantage, reduce costs and develop a more seamless mobile banking experience.   

Mobile Payments: Apple vs. Amazon 

To remain “top of mind” and “top of wallet” in consumers’ perception, banks must define their tactical and strategic plans in concrete terms and decide which payment capabilities best represent customer needs. Banks must rationalize digital payments as a key customer channel to be competitive against emerging capabilities of non-bank payment providers.  Juniper Research estimated that worldwide mobile payment volume would reach an incredible $240 billion this year making this a hard trend to ignore if you’re a financial services provider or bank. 

Portals Provide Visibility for Investment Banks

The latest portal and content management solutions provide financial institutions will a means to communicate, collaborate and leverage customer information for contextual targeting.  As banks look to develop a more personalized and relevant online banking experience, segmentation strategies and responding to digital customer behaviors will give them the ability to deliver more compelling offers and value-added services.  Portals and content management tools also allow for these capabilities, in addition to easier access to and management of financial information, investments and trading.  Internally, the latest technologies for social business and collaboration improve efficiency, reduce call center traffic, promote knowledge sharing, and can even incorporate an enterprise social network.  

The Bank Branch of the Future

Banks are faced with evaluating and rethinking the “bank branch”  as technology and mobile consumers reshape the retail bank of the future.  Online and mobile banking will continue to support a shift from traditional branches to more emphasis on digital channels. However, today’s leading banks haven’t completely abandoned the bank branch network.  Financial institutions are trying to find the right balance to deliver a unique branch experience.  Interactive technologies, kiosks and self-service banking stations using iPads, as well as video and web conferencing are all tactics banks are exploring to create a digitally enabled branch and improve sales.

Core Banking Transformation

Leading a core banking transformation is a major undertaking that requires CIO leadership skills and  investment in technologies that help modernize their existing systems.  However, banks soon will not have the option to push off  this core transformation project.  The benefits far outweigh the negatives, as core modernization allows banks to be more agile and respond to changing market opportunities.  During this process of implementing new banking platforms, the use of cloud computing services and need for systems integration will become increasingly important. 

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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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