On the heels of some great discussions at Bank Innovation 2013, Perficient was published in the Financial Brand today on the topic of Big Data. During the “Product Strategies and Possibilities” session we participated in, panelists reinforced the need for Big Data as a top tactic to explore new product and service possibilities, as well as deliver a more personal customer experience in banking. Later in the day, Kimarie Matthews, vice president, social web at Wells Fargo, talked about their vision for leveraging Big Data in the customer service channel with social media. 
The attention to Big Data also raised the question among conference attendees stating, “What am I going to do with Big Data when I can’t even get a handle on my regular data?” This is a valid point and a common data management challenge in the financial services industry. As Chris Skinner commented in a recent blog post, banks are often thought of as just “data vaults” and they need to build for the future – it starts with thinking of data as a strategic asset.
The Perficient Q&A on the Financial Brand website entitled, “From Science to Art: Big Data Can Paint a Clear Picture for Banking CMOs, CIOs”, features our business intelligence and enterprise information management experts tackling some of these tough questions about the way banks and credit unions view, understand, lead and implement their marketing programs for 21st century banking.
Learn more about Perficient’s Big Data solutions and services.
