Have you ever put your jacket on before your shirt? How did that go? The sequence of your routine tasks can make a big difference. Have you ever thought the answer to a question was obvious because of the questions that came before it? People are conscious of the sequence of how things happen. Hearing […]
Posts Tagged ‘UX’
User Experience vs. User Interface: The Risks of Confusion
Are light switches only for turning lights on? Does a chef only cook with salt? With the exception of NASCAR, do drivers only make left-hand turns? Recently, it’s become fashionable for some people outside of user experience (UX) to boil down all of UX to “UI/UX.” Stakeholders are heard saying “Oh yeah, we’ll have our […]
Designing in Adobe XD: 4 Quick Tips and Tricks
Here at Perficient Digital, we use Adobe XD on a daily basis for very large and sophisticated enterprise projects. They typically require fast turnarounds and usually up to 10-15 versions or rounds of revisions per feature. While the Adobe UX tool’s improvements have been a life saver, we’ve found a few Adobe XD shortcuts and […]
Pilot Testing Your Surveys is Not About Getting a License to Fly
It’s about not crashing the plane. “Wow, I certainly missed that one” is not what you want to say at the end of a research project that crashed into the ground. In the process of developing usability tests or surveys, we can become experts about what users think, or so we believe. For this post, […]
Designing for Transparency – a Good UX is a Good Friend
Have you ever found yourself entering your cell phone and address onto a new site and wondering what they’ll do with it or why they need it? What happens to all your information that’s stored out there? Is it safe on all these different sites? Could it ever be accessed and used without permission? What […]
How Much “User” Should Be in Your User Experience Research?
To put it in a Google Analytics perspective, what should your sample size be? How much should end-users be involved in the user experience research process? To understand what is going on with your home page, would you only analyze user data from a Monday on a holiday weekend from 1:00 pm to 2:00 pm? […]
What Google Doesn’t Know About Your Website
Usability testing is not what Google Analytics is designed for. What if you could get your customers to tell you whether they would use what you are developing before you spend resources developing it? What if your customers could tell you what to change or not change before you start making changes? Henry Ford’s ‘faster […]
Does Website Accessibility Benefit SEO?
It’s becoming clear that major search engines, such as Google, are promoting the SEO benefits of web accessibility techniques. Look at what happened a few months ago, Google launched Lighthouse, an open-source, automated accessibility tool for web developers for improving the quality of web pages. This tool isn’t unique though, many are out there. However, […]
Designing for Inclusion is Good Design on Any Terms
Inclusive design and digital accessibility are grabbing the attention of design strategists and design makers. I see two significant and related changes happening now: 1. We’re more and more designing for context and situations. Things like voice-enabled experiences and augmented reality. 2. We’re designing more products and services to be available only online. Especially for […]
Make the Most of Your Content Authoring Options in Sitecore
Authoring content in Sitecore can run the gauntlet from frustrating to fantastic. I previously looked at why you should care about a quality content authoring experience and provided a few tips for how to do that in Sitecore. While a good authoring experience in Sitecore generally involves smart use of the Experience Editor, it is […]
Why Quality Sitecore Content Authoring Matters to Your Business
Many factors play into a successful Sitecore implementation, but having a high quality content authoring experience is one that stands out. Because content authoring is such a fundamental, day-to-day task in Sitecore, it is crucial that the authoring and editing experience is consistently great. I’ve written before about how to improve the Sitecore editing experience, […]
Your Mobile App Needs a Writer
So, you’ve decided that you need a native mobile app. When you’re building the team to create this app, you know you need a designer, a UX architect, someone to manage the project, and the engineers to build it. That’s it, right? Not quite! I can tell you from experience that having a writer on […]