Posts Tagged ‘UX’

Think about how you organize the utensils in your kitchen. It’s easy for you to find a spoon because you know where you put them. You put them in a place that makes sense to you. When you have relatives over, and they want a spoon, they would know to look in the kitchen, but […]

The options you have when developing the various aspects of your website can be endless. Sometimes everyone in a team meeting wants to voice an opinion. Sometimes all the opinions are different. In the spirit of efficiency and effectiveness, how can we move forward with decisions and not get bogged down? Your user experience (UX) […]

It goes by different names – microcopy, interface copy, and UX writing, to name a few. It’s the text that guides your customers through interactions with your site or app, and it often gets a lot less attention than the bigger pieces of information that we usually think of when we say “content.” But form […]

“Hey honey, do you know where my old college sweatshirt is? You didn’t throw it away did you?” Much of what gets the most press in user experience (UX) is finding out what is wrong with a product. What we should change. What isn’t working. But, if we are talking about a UX redesign, it’s […]

User experience (UX) researchers must take on the roles of a news reporter, therapist, and detective. All of those need to be wrapped up into a non-judgmental, non-aggressive, patient, empathetic, friendly next-door neighbor persona. Oh yeah, they also need to have an amazing poker face because users say the darnedest things. Most importantly: UX researchers […]

Have you ever put your jacket on before your shirt? How did that go? The sequence of your routine tasks can make a big difference. Have you ever thought the answer to a question was obvious because of the questions that came before it? People are conscious of the sequence of how things happen. Hearing […]

Are light switches only for turning lights on? Does a chef only cook with salt? With the exception of NASCAR, do drivers only make left-hand turns? Recently, it’s become fashionable for some people outside of user experience (UX) to boil down all of UX to “UI/UX.” Stakeholders are heard saying “Oh yeah, we’ll have our […]

Here at Perficient Digital, we use Adobe XD on a daily basis for very large and sophisticated enterprise projects. They typically require fast turnarounds and usually up to 10-15 versions or rounds of revisions per feature. While the Adobe UX tool’s improvements have been a life saver, we’ve found a few Adobe XD shortcuts and […]

It’s about not crashing the plane. “Wow, I certainly missed that one” is not what you want to say at the end of a research project that crashed into the ground. In the process of developing usability tests or surveys, we can become experts about what users think, or so we believe. For this post, […]

Have you ever found yourself entering your cell phone and address onto a new site and wondering what they’ll do with it or why they need it? What happens to all your information that’s stored out there? Is it safe on all these different sites? Could it ever be accessed and used without permission? What […]

To put it in a Google Analytics perspective, what should your sample size be? How much should end-users be involved in the user experience research process? To understand what is going on with your home page, would you only analyze user data from a Monday on a holiday weekend from 1:00 pm to 2:00 pm? […]

Usability testing is not what Google Analytics is designed for. What if you could get your customers to tell you whether they would use what you are developing before you spend resources developing it?  What if your customers could tell you what to change or not change before you start making changes?  Henry Ford’s ‘faster […]