Posts Tagged ‘UX’

According to IDEO, “Design Thinking is a about believing we can make a difference, and having an intentional process in order to get to new relevant solutions that create positive impact.” It is also described as being human-centered, collaborative, optimistic and experimental. IDEO follows an open-source process to implement Design Thinking by dividing it into the […]

For years, Starbucks has served only dark roast coffee drinks, implying that the dark roast was a better roast and appealed to everybody. I’ve previously written about a very interesting TED talk where Malcolm Gladwell discusses the trend toward understanding customer preferences instead of relying on one absolute “best” product.  Gladwell actually mentions coffee at about the […]

A couple of years ago I was working on a small project where the client wanted to visualize data from their field operations on a map. Nothing overly complex – just locations, custom icons, radius of operation for that location, etc. Easy, I thought. We’ll use a system like Google Maps. Except the client wanted […]

We’ve all been there: A new technology emerges (cough Responsive Web Design cough), all shiny and spiffy. We get excited about it – tweet and blog our way around it for months – until our excitement and the sheer saturation from the community spills out into the wider business community. And at a certain point, […]

A little while back I wrote this nugget of wisdom: Creating a great user experience extends beyond the research, beyond the wireframes, and even beyond the visual design. All that hard work is ultimately for nothing if your website or web application isn’t fast. Why? Because if your site doesn’t load quickly, your users will […]

Every time I work with or read an article from a thought leader in Perficient’s Experience Design practice I always learn something new about designing solutions for and around users whether it be a web portal, mobile site or innovative hardware solution.  This really makes me scratch my head and say “What were they thinking?” […]

It’s something many folks in my profession struggle with—explaining to other people exactly what we do. When people I don’t really know (like my father’s poker buddy, my tailor, the lady making polite chit-chat while she bags my groceries…) ask me what I do, I respond, “I help build websites.” It’s simple. People understand it. […]

Tactus Technology has introduced a new way to interact with your phone: The Tactus Tactile Layer. This morphing layer of magic goo [paraphrasing] can raise up to form actual tactile buttons on your device, and disappear again when not needed. Previously, the only form of realistic haptic feedback available to touch devices was to have […]

In life, we’re never done testing and learning about ourselves; your business is no different. I am a strong advocate in the concept of incorporating A/B testing throughout the cycle of implementing new web sites, landing pages, and just about anything that has an important call to action that can lead to big business rewards. […]

At any given moment in our day we are in hearing distance, visual range, or just a finger tap away from an experience that may involve your brand. A commercial break while I catch up on the Downton Abbey Christmas Special, my cousin posting on Facebook how much she loves her new hair gel, a […]

When developing a brand’s identity (which should take into account both written and visual communication), it’s important to establish the brand’s voice and tone. What’s the difference between voice and tone? Glad you asked. The voice is like the “personality.” It helps define who the brand is. It is distinct and helps set you apart […]

At the recently concluded, Lean Startup Conference 2012, there was a interesting talk given by Matt Brezina of Sincerely regarding how they approach rapid mobile app development using Lean principles. This talk got me to thinking on how possibly similar principles might apply in an enterprise mobile app development world. Figure out the Minimum Viable […]