Something happened while we were all madly getting websites up and running. They evolved. At the same time sites evolved, users expectations evolved as they wanted more than just a simple site. Users recognized the value of sites that provide content. They began to visit sites that were less about mass marketing and more about […]
Posts Tagged ‘user experience’
Why Good Is Not Good Enough: What I Learned at Forrester CX Forum
Last week, I ventured to Anaheim, CA, for Forrester Research’s Why Good Is Not Good Enough conference. I wanted to find out how, in a world of same-day e-commerce, self-driving cars and ubiquitous Wi-Fi, the stewards of the world’s top brands were managing to keep their customers happy. Across the two days, mic’ed-up presenters and tweeting […]
Technology Trends Transforming Customer Engagement
At Customer Engagement World, we had a panel discussion regarding technology trends with customer engagement. The format was Q&A with these panelists: Matt Rednor, Founder of Decoded Advertising; Heather Corker, VP Consumer Trends at The Future Foundation; Jason Stein, President of Laundry Service; David Weinstock, Chief Creative Officer at MRY; and Chad Westleigh, Manager at Alex […]
Engaging Customers Through Marketing Technologies
Customer engagement is nothing new. Customer engagement technology is nothing new too. Cave paintings were an early form of customer engagement and throughout history, we’ve used various forms of technology to communicate to customers, partners and employees. What is new technology to have a two-way, personalized engagement with them. Audrey Hendley, SVP of New Customer […]
Using Analytics to Inform Your Customer Engagement Strategy
Analytics is a hot topic in the Customer Engagement world. Wes Moore of Teradata chaired a panel session on how to use analytics to drive customer engagement. The panelists included: John Dokes, CMO, Accuweather Leyda Hernandez, Director of Marketing, Priori Legal Merlin U Ward, Account Strategist, Renegade Here are what the panel had to say […]
Customer Engagement: Harnessing Disruption
This week I’m attending Customer Engagement World in New York. “The Customer is the New Boss” is Lawrence Dvorchik’s theme for Customer Engagement World. But hasn’t the customer always been the boss? We always say customer is the boss, but our engagements methods rarely reflect this. Too often companies are trying to engage in a one-way […]
Could Yammer Supplant Your Intranet?
We see a lot of scenarios where clients are moving their intranets successfully to the Office 365 cloud with SharePoint Online. This is the easiest, smoothest path to an social intranet on the Microsoft platform, due largely to the ever-closer relationship between Yammer and the rest of the services in Office 365. That said,there are […]
Wireframes: Friend or Foe?
It seems like designers fall into two camps — either they think wireframes are really important OR they say they think wireframes are really important but don’t. At all. In fact, it has been my experience that those who fall into the latter group actually think that following the wireframes too closely makes them look […]
SharePoint Online Retires Tags and Notes
As Microsoft continues to blend and expand Yammer capabilities across the platform, they have retired Tags and Notes in SharePoint Online. Key factor to note is that users can no longer create create or access existing tags or notes. The only option is for SharePoint Online admins to export all existing tags and notes via an archived […]
Enhancing the Digital Customer Experience with Sitecore
Just as we gear up for a webinar focusing on the digital experience – scheduled for this Wednesday, more information here – our team has published a new Perficient Perspectives on a closely related topic. Perficient Perspectives are a series of informal Q&A with subject matter experts on hot technology topics and trends. In the […]
Who Wants a Hamburger? – The Debate Over The Hamburger Menu
Ah, the hamburger menu icon – the UI element so ubiquitous it’s nicknamed after America’s favorite sandwich. We’ve seen it everywhere from Facebook’s mobile interface to the desktop version of the New York Times. Like any design pattern, the hamburger has been subject to its fair share of feedback – both good and bad. Is […]
WebSphere Portal and UI Myths and Facts
I don’t know how I missed it but Harish Bhavinachikar has a nice post on what you can do with modern UI tools in WebSphere Portal. It’s on our Spark Blog but addresses something that keeps coming up again and again. Frankly, the front-end tools have changed considerably in the last couple years. Modern UI […]