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Posts Tagged ‘social’

Smartphone Apps & Nostalgia Marketing

Remember playing Snake on your first cell phone? Or maybe, like me, playing Snake on your mom’s first cell phone? Apps  for iPhone and Android that mimic the original game have millions of downloads. Better yet, remember the Tamagotchi? This little pixel monster would beep in your pocket until you digitally fed or picked up after […]

Webinar: Forrester & Perficient on SharePoint and Social Business

The popularity of SharePoint in the enterprise is indisputable. In the last decade, it has grown from an intranet and basic collaboration application to having many different uses, including content management, business intelligence, workflow, portals, collaboration – you name it. Despite this popularity, up until now, it hasn’t exactly been known for its social computing […]

LinkedIn Brilliant Marketing Campaign – Member Ego Booster!

One of the hottest discussions, blogs, and topics discussed this week is LinkedIn’s email congratulating its members for having one of the “Top 1%, 5%, 10%” most viewed profiles in 2012. I, also am one of the candidates who received the email with top 5% seen below: My first impression doubted the email at face […]

4 Tips to Improve Your Corporate Twitter Account

It’s no secret that social media can have a huge impact on businesses. Avenues such as Twitter and LinkedIn drive high volumes of traffic to corporate websites. However, too many businesses are under the impression that merely maintaining a Twitter account is equated to having an active social presence. In order to be successful in […]

Social Media customer interaction channel disrupter

It used to be if you wanted to sell someone a product, you hired a sales team and went door to door or you set up a store front where people came in to buy. Then came call centers and inventory warehouses that allowed people to sell in bulk. Then the evolution of the internet […]

Facebook Graph Search. A tool to create or destroy?

Facebook’s new Graph Search is a very interesting tool that can be used to dive into the Facebook data that is publicly available. It can also make it ridiculously easy to dig up embarrassing facts you’ve forgotten you’ve even said about yourself. So how will you use this new tool? Will you use it to connect with new people […]

IBM Connections Metrics

Miguel Estrada and Nan Shi presented the session Getting the Most Value Out of Metrics in IBM Connections 4 at IBM Connect 2013.  Metrics and analytics are critical to understanding your customer, employee and partner behavior and interactions.  Some of the key points in the session include: Metrics Overview Connections provides quantitative and qualitative metrics […]

IBM Connect: Social CMO

Michael Porter (@porteronportal) and Saren Sakurai (@saren) of Perficient spoke at the last day of IBM Connect 2013.  The title of the talk is the Social CMO: Engaging the Consumer.  The goal of digital marketing is the right message to the right audience at the right time on the right device. 4 primary objectives of […]

What you need to know about IBM Social Analytics

At the IBM Connect conference, we heard about some of IBM’s approach to Social Analytics.  In a nutshell, you can break the strategy into two main areas: External Customer Analytics  Employee Analytics In both areas, the overall approach involves social listening, data collection, segmentation and deep analytics.  What we heard from IBM was a focus […]

IBM Connect Keynote Part 3: Smarter Workforce and Watson

I’m breaking up my posts because there was so much content and they categorize themselves quite nicely.  Smarter Workforce is part of IBM’s strategy to redefine the idea of an intranet.  Rather than fight competitors in an increasingly commoditized intranet tools market, they want to employ tools like Kenexa and predictive analytics to take intranets […]

Social Intranet Technologies, Part 3

In the past two posts (Part 1 & Part 2), I list many of the key technologies that make up a social intranet.  In this post, I’m going to talk about how you might combine those different systems into an overall social intranet platform for your company.  In the next post in this series, I’ll […]

Social Intranets the Microsoft Way

We interrupt our regularly scheduled series on SharePoint Careers to direct you to a series my colleague, Mark Polly, is writing on Social Intranets.  It’s definitely worth checking out, and a higher-level take on a subject we’ve explored in this space many times over– a good companion piece to everything we’ve published (and will continue […]

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