Posts Tagged ‘Social Media’

@lizasisler pointed me to an interesting article on CIO.com about the need for digital transformation and how you get there. The answer is of course that you need to break down silos and enterprise collaboration tools will help……. along with cultural change and executive support.  See my deeper color commentary over at Perficient’s Microsoft Blog.

If brands and retailers were not regretting jumping on the social conversation bandwagon during the World Cup, they are now.  A month ago, the World Cup sparked the largest social conversation the world has seen.  And now that it has come to an end, it has not only produced the top team in the world […]

Adidas, one of the World Cup tournaments largest sponsors (and has sponsored the World Cup “official” soccer ball since 1970, has spent a lot of time and investment the past year for this campaign.  Along with sponsoring the tournament, Adidas has crafted a campaign to help build the payers and national soccer federations that they […]

The days of cover letters are coming to an end now that 77% of all recruiters are using social media to search out new talent, with 94% of them turning to LinkedIn. Luckily, you’ve separated your favorite drinking buddies Facebook and Twitter from your angelic persona on LinkedIn. Alas, you’ve successfully created two different identities […]

The World Cup tournament is about half way through and as upsets (Spain’s surprising early elimination) and surprises (USA moving to the Round of 16) are occurring we are seeing more brands are jumping on the global outreach bandwagon!  In my previous posts, I have discussed how other companies are leveraging social media, especially Twitter, […]

For those of us who are passionate about soccer, our favorite event to showcase the talent of our individual countries is about to occur.  As world events take place, companies and brands take advantage of the convergence of different countries and people coming together in one place.  Not to mention the rest of the global […]

Tom Austin presented on the rise of smart machines and their application in the work place, and society at large. I think this is pretty cool technology, and will revolutionize the way man and machine interact over the coming decades. It will probably come faster than we keep up with and Uncle Sam will probably […]

At the Gartner Portal conference, John Stepper, Managing Director at Deutsche Bank told his story of implementing a social network within a large German bank. Most (large) companies are stuck in finding the right people and data Early adopters – usually the same people Little lasting change occurred Introduced MyDB – Social Network – basically rebranded […]

Cisco has been a long-time major player in unified communications in the workplace.  Several years ago Cisco started making noise in the social collaboration marketplace.  Cisco had the bright idea to marry their strong telecommunications and conferencing capabilities with enterprise social networking and introduced Cisco Quad.  Quad promised to bring web conferencing, instant messaging, telephony, activity […]

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]

Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering.  Twitter is a great example of that where we share but also search. Theme: Search and Social platforms are converging – which  means successful marketers musth have one […]

Social TV is becoming the new norm of experiencing your favorite television shows. If you’ve noticed all those Tweets pop up on the screen during your favorite programs, you’re already well aware of the growing trend of what is now known as “Social TV.” During my first stint at South by Southwest (SXSW), many of […]