Posts Tagged ‘Social Media’

There are more than 3 billion internet users – and 2 billion of them are active on social media. With that in mind, social media marketing needs to be an important part of your overall digital marketing strategy. And as social media constantly evolves – with updates like the recent Facebook algorithm change that gives […]

There are quite a few fallacious assumptions made in the construction of digital strategy. One of the most common ones I witness is confusion between strategy and roadmap. When I take the necessary time to review an organization’s existing digital strategy documentation, more often than not I am presented with a document that outlines an […]

Big news today in the technology space. Microsoft will buy popular business networking company, LinkedIn for $26.2 Billion, making it one of the largest technology acquisitions in history. It’s also Microsoft’s largest acquisition ever. Microsoft says LinkedIn, which has 433 million users, will retain its brand, culture and CEO after the sale. (The transaction has […]

As one would assume would be the case, many of the Connected Health trends are about connecting to the patient when they are not in the care setting. All of them are, in fact. However, this trend finds us trying to instill a good bedside manner into digital care. Over the past year the terms […]

  As we mentioned in our life sciences trends guide for 2016, patient recruitment is a constant challenge that needs to be confronted head-on with innovative tactics and technology. The mere fact that only 5% of cancer patients ever enroll in a trial is simply unacceptable, considering how connected we are in the digital era. 

It’s not easy to sift through and make sense of the vast amount of data posted each day by patients or their caregivers via social media. When it comes to unstructured data (e.g., abbreviations and acronyms), it’s even more difficult. However, it’s critical to evaluate the constant chatter to help detect or prevent possible issues, […]

  According to Google, people are now performing more Google searches on their mobile phones than on their computers. This statistic reiterates the fact that all life sciences companies should ramp up their mobile initiatives to reach subjects and patients through the channels they use most. 

HIMSS16 brings together more than 40,000 health IT professionals, 1,300 vendors and 300 education programs. A conference of such magnitude has us all seeking a little #HIMSSANITY at times. Here are some of our favorite #HIMSSANITY tweets during the event, and leading up to it.

  Heavily regulated industries, such as financial services, are often slow to adopt new technology. That’s why it’s no surprise that social media is a scary place to play for financial institutions. But, as with most things in business, if you don’t play, you can’t win. 

As we get closer to the HIMSS16 Conference & Exhibition (February 29 to March 4 at the Sands Expo and Convention Center in Las Vegas), organizers are anticipating another record-breaking year for social media conversation around the annual event. #HIMSS15 was tweeted 88,990 times last year, and the digital chatter on the latest health IT […]

  Now that January is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in December – they’re ranked in order of popularity, with number one being the most viewed piece. 

  For several years, the FDA has been the center of scrutiny for not having an official social media policy available on its website. According to the Union of Concerned Scientists, the FDA was the only one of 17 government agencies not to have social media policy…until now.