Posts Tagged ‘Social Media’

A year ago I wrote a blog post entitled, “Strengthening Consumer Experience in a Post-Reform Insurance Market“, which presented research from a Forrester report that showed the health insurance industry faces a great deal of discontent from consumers. In fact, of the 13 industries tracked by Forrester in that report, health plans rank dead last […]

Tomorrow, August 24th, at 11am CT, Perficient will be moderating the #HITsm TweetChat. The acronym #HITsm stands for “healthcare IT social media” and these weekly chats center around current topics in healthcare technology, health IT, and the role of social media in healthcare. This week’s topics center around connected health. For a preview of the […]

Elizabeth Dias just posted on social banking and where it could be heading.  She has a start on the subject although there’s a lot to talk about in that area.  I’ll be posting here and on the financial services blog about a variety topics related to social banking.  Feel free to check out the post. […]

As a technology marketer, I thought it was appropriate that I begin my blogging experience with a post about the role of both social media and technology in the financial services and banking industry.  As mentioned in a recent HBR blog post, many traditional forms of marketing have been tossed to the wayside.  In response […]

Summer, as defined by school schedules, has generally come to an end and that means we kick start our IBM Connection Bootcamp series.  This fall we will be continuing on our trusty format of delivering business-focused bootcamps to help business and IT leaders build use cases, define ROI scenarios and have a little fun while […]

Oracle announced in May 2012 that they had entered into an agreement to buy Vitrue our of Atlanta, Georgia.  Vitrue is a cloud-based Social Marketing and Engagement Platform that “enables marketers to centrally create, publish, moderate, manage, measure, and report on all their activities on social media platforms—including Facebook, Twitter, YouTube, and Google+.”  At the […]

As a business technology leader, you’ve probably been scratching your head over how to use Twitter for quite some time now, and perhaps you’ve already taken the dive into it and launched a corporate-named profile, connected with some customers and fans and begun sharing relevant content. But if you’re expecting Twitter to become useful for […]

I know a man who was instructed to fast before a procedure. He arrived at the surgery center the morning of his procedure. During his prep, they asked if he had anything to eat or drink. He said “I only had coffee this morning.” His doctor informed him they could not do the surgery today […]

Myself and Mark Polly will be hosting a webinar on Wednesday at Noon CST on How to fast-track your social business capabilities.  Obviously past the ‘build it and they will come’ phase has passed, companies need to build a culture and provide tools that help employees work better, happier and more productive.  But with that […]

Back in March, Adobe launched a new version of its CQ product and I blogged about it a couple of times: Adobe CQ5.5 Sneak Peek Adobe CQ5.5 Now Available At the time of the announcement, Adobe also announced CQ 5.5 Social Communities, but had not yet shipped that feature.  Well, I missed the original shipping […]

Wow.  And you thought we were done!  This afternoon, it feels like I’ve spent half the day keeping tabs on the conversation around Microsoft’s Yammer acquisition and its implications for enterprise social networking.  And for good reason– this is big news.  You can already find my own thoughts on the topic, both in terms of […]

We’ve written many articles on this blog about the importance of Activity Streams, mostly in conjunction with social software.  Forrester recently released the first research report dedicated to just Activity Streams.  To be included in the research, Forrester said the product had to specialize in activity streams as opposed to being a platform. Initially this […]