Posts Tagged ‘Mobile’

Mobile devices are becoming more important than ever in our society. The demand for automated testing on mobile APPs is becoming significantly greater than before. This blog will discuss how to set up a mobile automated testing framework that is easy to create test scripts and maintain upon requirement change. First, this blog will introduce […]

Regardless of where you are in the mobile development lifecycle, having a mobile strategy is key to success. Most enterprises recognize the need for a strategy but aren’t sure what it actually looks like, so we’ve put together the five most frequently asked questions about an enterprise mobile strategy. Why do I need a mobile strategy? […]

According to an April 2017 report from Kantar, a leading marketing research and media company, nine of the top 25 digital advertisers in 2016 were companies in the financial services industry, many of which have significantly increased spending within a one-year period. Here are the banks, insurers, and other financial services firms that are among […]

A new report released by eMarketer highlights the digital ad spending outlook and trends among financial services companies, including insurance, commercial banks, credit agencies, consumer finance companies, business credit institutions, and credit card agencies. It also includes companies engaged in the underwriting, purchase, sale or brokerage of securities and other financial contracts. The US Financial […]

Mobile is more than just an app on a phone. Mobile means everywhere and every device. Creating a mobile strategy for your enterprise can be the difference between successful, well-adopted solutions and short-lived, ineffective ones. Here are three reasons why you need a mobile strategy before, during, and after a mobile implementation. Multi-Solution Planning You […]

Smartphones became a part of our collective consciousness a decade ago with the launch of Apple’s iPhone and the impact of the device continues transform entire industries. We now shop for homes, find our next date, and discover the newest restaurant around the corner right from our fingertips. The application market is also a noisy […]

Success in a mobile-driven world depends on a sound mobile strategy. But establishing and implementing a winning strategy is a challenging task that can be costly if mismanaged. Your mobile strategy should be much more than just building an app because it feels like the thing to do – it should outline how mobile will […]

Financial services organizations such as banks, insurance organizations, and credit card issuers, are creating mobile applications that are not just focused on the products or services they’re selling. Instead, they’re using mobile as a way to get in front of customers and non-customers alike. At the end of the day, their belief, and rightly so, is that […]

A report published by Ipsos MORI, a market research company, and VocaLink, a global payments partner to financial institutions and governments, indicates that European millennials are struggling to adopt mobile payment technology. While more than half of the approximately 4,000 millennials from Germany, Italy, the U.K., and the Netherlands who took part in the study […]

The industry is all a-buzz with digital engagement initiatives for patients, but let’s not forget about clinical subjects and even site personnel. They’re technology consumers, just like the rest of us, and they crave clinical trials that are simple, easy, convenient, and engaging. As an advocate for sites and subjects, Perficient just published a guide […]

Lloyds Banking Group, a company with 30 million customers under several brands including Lloyds Bank, Bank of Scotland, and Halifax, has put forth additional cost-saving measures to help the company weather poor economic conditions and better meet customer expectations. On top of the 9,000 jobs and 200 retail branches the bank outlined to eliminate in […]

We all spend a lot of time on the big things like creating the correct strategy, investing in innovation, and orienting our culture.  Even as you focus on those, you can’t lose track of the small stuff. Let me give you an example.  I’ve had two separate clients in 2017 tell me that when they […]