Perficient is at the forefront of managing and developing applications for numerous clients in the healthcare sector. This article focuses on pharmacy benefits management (PBM) organizations, including: Challenges faced by PBMs Value PBMs provide How Perficient leverages its talent pool of business analysts, developers, architects, and process managers to provide technical solutions to address industry […]
Posts Tagged ‘HIPAA Compliance’
Blog Recap: 3 Reasons to be HIPAA Compliant Across Digital Experiences
Recently, Coveo hosted a webinar discussing the importance of HIPAA compliance in the digital world. Perficient’s very own Michael Porter shed light on key considerations and challenges organizations face when protecting sensitive patient information. In today’s digital era, healthcare organizations strive to provide exceptional digital experiences while ensuring the security and privacy of patient information. […]
3 Reasons Healthcare Organizations Should be Using Adobe Customer Journey Analytics
It seems obvious that general retailers need actionable data to drive business decisions, but many healthcare organizations (HCOs) are businesses that rely in the same engagement and transactional information. Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. Capturing data in a way that does not compromise […]
PHI In Web Analytics, The Do’s and Don’ts
This is a continuation of my previous discussion on PHI and Online Tracking. We know you have to be extremely careful when using tracking technologies. This is even true on .com site where you don’t login. Even with extra care there are a number of ways in which you can track activity and events on […]
Implementing Personalization in Healthcare
Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]
5 Takeaways From Our Recent Webinar on CRM for Payers
Payers are transforming processes, technology, and teams to better attract, retain, and engage consumers, yet siloed data and disparate point solutions continue to challenge momentum. Our thought leaders in CRM and digital health, Michael Porter and David Allen, recently addressed these challenges in a session titled “Improve Outcomes, Drive Growth, Boost Experiences: Pragmatic, Revolutionary CRM” […]