Posts Tagged ‘healthcare’

Recently, my colleague Heather Bowman, Marketing Manager, IBM Commerce and Digital Experience at Perficient published a blog post featuring Tienda Diabetes. Tienda Diabetes, a leading healthcare provider in Mexico has began using commerce to provide a more personalized healthcare approach for their patients with diabetes. Leveraging commerce, Tienda Diabetes will be able to provide patients […]

  Since President Obama’s State of the Union address in January, much has been said about precision medicine. And, rightly so. The ability to treat common and rare diseases based on genomic and patient data is showing incredible promise. However, the medical community agrees that significant changes need to be made to federal healthcare policies […]

Consumerism is changing how we interact with our care providers. Connecting patients more closely to care providers is especially important after discharge from a facility. My colleague Melody Smith Jones @melsmithjones shared an e-Patient petition to the ONC in her whitepaper Patient 360: The Complete View of Patient Engagement that stated “Nothing would result in […]

  In May, I wrote about how pharmaceutical companies were attempting to stop the FDA from banning the promotion of drugs for off-label uses. According to an Amarin press release issued on August 7, 2015, a United States District Court sided with the pharmaceutical company, saying that they “…may promote to healthcare professionals certain uses […]

Digital is reshaping industries and healthcare is not immune to digital transformation. The rise of consumerism has created an environment where patients expect to be involved in their treatment and treatment options throughout their entire journey. The most efficient and cost-effective way to connect with patients is through digital technology. Healthcare consumers are becoming advocates […]

Oracle’s Health Sciences Global Business Unit has chosen Perficient, a Platinum-level Oracle partner, as the winner of its 2015 Partner Excellence Award. This honor recognizes partners who deliver innovative uses for Oracle technology and deploy successful, groundbreaking solutions using best practices for the life sciences and healthcare industries. Perficient has driven digital transformation initiatives for […]

Health IT Standards and Interoperability Rockstars to Know from Perficient, Inc. Health IT standards and health information interoperability are at the forefront of the healthcare industry. There are many challenges, unanswered questions and interested parties when it comes to the development of health IT standards and interoperability in healthcare. While advocates and leaders of standards […]

Healthcare is undergoing a seismic change in the way traditional institutions think about healthcare delivery. From consumer-driven loyalty programs and social listening to telehealth and wellness programs, disruptive technologies are leading the transformation. Telehealth, once reserved for the chronically ill, is now being used to drive increased revenue by creating services that scale beyond traditional […]

At a recent Chicago Healthcare Marketing Summit, Jason Rushforth, Oracle Vice President of Industry Solutions for Mobile, Display and Marketing talked about the keys to healthcare marketing. His overall message was that marketers in healthcare need to crawl, walk and then run as fast as possible, because somewhere someone is running faster than you are! […]

For those who would like to take advantage of HDInsight — Microsoft’s Azure-based Hadoop service — but have had concerns regarding compliance and security, this news is for you. HDInsight is now part of Microsoft’s Azure compliance BAA for HIPAA.  In fact, Azure as a whole — including Storage and Azure SQL services — are now […]

  This is a phrase that caught my eye here at #ANI2015 on the showroom floor. I’m sure the intent was to discuss revenue cycle solutions but for me this phrase manifests in other ways. Namely “understanding true cost” and “providing transparent pricing”. Both are important topics that correlate to consumerism and to the “Healthy […]

  The healthcare industry continues down the path of transformation with the goal to provide higher quality, lower cost care for individuals and overall populations. To meet these new objectives, healthcare providers are entering into newly formed partnerships and entities, which bring regional healthcare providers together with health plans to address population health, integrated care […]