Posts Tagged ‘Facebook’

The days of cover letters are coming to an end now that 77% of all recruiters are using social media to search out new talent, with 94% of them turning to LinkedIn. Luckily, you’ve separated your favorite drinking buddies Facebook and Twitter from your angelic persona on LinkedIn. Alas, you’ve successfully created two different identities […]

Microsoft has always marketed the Xbox One as a gaming machine that can enhance your living room.  This has played out very well for the Xbox One but recently has faltered in the light of the Sony PlayStation 4 (PS4) being a more powerful machine.   This has given customers the idea that the Xbox […]

Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering.  Twitter is a great example of that where we share but also search. Theme: Search and Social platforms are converging – which  means successful marketers musth have one […]

Facebook has been hailed and maligned at the same time for its advertisement features.  On one hand, Facebook ads promise to reach large, targeted audiences with your message.  On the other hand, Facebook ad reach is a black box that only Facebook controls.  In a previous post, Why Facebook is Failing Marketers, my colleague Michael […]

Thus far we have covered both blogs and microblogs as we walk through the official scientific study that was completed by the University of British Columbia on the uses of social media in medicine and healthcare. Today we move into the wide world of social networks. Ask ten people in the know to define what […]

Barbara Meskin from Jim Beam presented how that brand learned how to engage customers through social media on a global scale.  The journey that she decribed included the following steps over two years, although these things were not done linearly all the time: Social Audit – here they had to figure out what they had […]

Facebook has been one of the software pioneers when it comes to Big Data.  They have an continuously increasing amount of data that constantly needs to be indexed and queried in a fast, efficient manner.  Facebook originally developed Hive which is a distributed data warehouse that allows for querying and managing of large data sets.  They released […]

Forrester and Nate Elliott just released a short but insightful paper on Why FaceBook is Failing Marketers.  He and the other authors include survey feedback from the value marketing professionals receive from Facebook.  It’s worth it to read the whole article if you have access to Forrester. What I like best is his analysis of […]

Your weekly social media news in byte size pieces. iOS7 is Stunning The biggest news for me this week was the launch of iOS7. It’s beautiful, addicting and has left my phone with lots to discover including  a major upgrade to the Facebook app. The new app is more intuitive for Apple users.  All of  the navigation […]

Your weekly social media news in byte size pieces… The Bird is Leaving Its Nest The little blue bird that was born in March of 2006 is finally ready to fly. Twitter has filed for its IPO. With the company being valued at over $10 billion, this is one of the most anticipated public offerings […]

  It’s the week before Labor Day, but the world of social media is certainly not resting yet. I lot went on this week, so let’s jump in: Facebook Contests No Longer Require an App Facebook has a lot of rules when it comes to contests. The one that has always been a challenge for […]

Last week Facebook debuted its anticipated hashtag feature allowing both users and brand pages to leverage hashtags in post updates. Similar to Twitter’s hashtag functionality, hashtagging a word within the Facebook platform allows that word to be clickable in News Feeds. When clicked, Facebook reveals a stream of updates with that #word. Alternatively, users can […]