Posts Tagged ‘digital’

  If you have children, you know what it like is to give them a shot or any other type of medication. You also know what’s it’s like to take them to the doctor and have a “stranger” give them a simple checkup, let alone convince them to comply with more intrusive requests. That’s why […]

  If you really think about it, it’s quite astonishing that Viagra sales in 2014 grew 47% in China, a country in which discussing sexual health-related topics has long been considered taboo. So, what caused this surge in sales?

Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations to form both […]

Cyber attackers secured more than 61 million records in the 2014 year, providing a growing increase in concern among consumers regarding the security of their personal finances, intellectual property and personal identity. A few years ago, consumers had only to worry about the safety of their credit card or bank card safety.  With the use […]

It has been an exciting week for Apple with the biggest launch since 2010 announcing of the launch date and styles in a new product category, the Apple Watch.  Many people have been waiting with bated breath for this new wearable and the time has finally come.  Once again, as they did with the iPad, […]

We keep seeing Personalization pop up and its because of its importance in not only the consumer markets industry but across all industries as a whole.  Mike Porter, a Director here at Perficient, is at this week’s Adobe summit where he attended a speaking session by Russell Lewis (Adobe) and Daniel Stubs (Conde Nast) discussing […]

In our last blog entry about Consumer Markets trends, we discussed the importance of the Customer Experience.  Gauging how effective the customer experience is depends on how seamless and easy the experience is.  Technology has proved to be a solution and help drive service and convenience to the consumer.  In 2014, we saw retailers adapting […]

  Experiential marketing has been around for a long time and for good reason!  It allows a consumer to interact with a brand, product or retailer in a unique experience with the intent to drive them to purchase the product/brand online or at a retailer in the future.  For many consumers, shopping is all about […]

The Consumer Markets industry is definitely seeing its fair share of exciting innovations and changes.  With the consumer in control, brands and companies are vying for our attention and trying to outdo each other for our dollars.  Thinking about how far we have come in this industry, it’s important to be fun, to be nostalgic, […]

Jim: I’m connected, you’re connected…my car, my house, where I go, what I eat, what I spend, what I think. But is this really making a difference in how we live and work or are we all caught up in some big high-tech hype cycle? Michael: Oh my, that’s a lot of questions rolled into […]

We are in an age where the connected consumer – the person that is very knowledgeable about your products, your competitors, about what friends are thinking – is in control.  This has also created the shift from manufacturers and marketing toward choice and convenience, which in turn forces manufacturers and retailers to be even more […]

Christmas has come and gone and with that the New Year is fast approaching.  Where did 2014 go?  As we look ahead into 2015, I thought I would give our readers a view into our year in the Consumer Markets practice at some of the industry highlights and content produced this year.  Stay tuned for […]