Posts Tagged ‘digital’

This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years, with particularly strong growth expected in home improvement and grocery. Although apparel […]

The 2015 2H Digital Marketing Outlook report from the Society of Digital Agencies was recently published. It’s a sort of “State of Digital” report, so our teams here are very interested in what it has to say. I found it interesting the way that SODA defines “digital marketing” to cover what I would simply refer to as “digital”…or […]

  I normally don’t bother reading (consciously, at least) the comments section of news articles because they’re often full of spam or disgruntled readers. But, one particular comment posted for a Wall Street Journal article caught my eye. The article was discussing the increased use of mobile apps in clinical practice. 

  Over the last decade, the life sciences industry has gone from running clinical trials on paper or, in many cases, in Excel, to leveraging comprehensive web-based systems, such as electronic data capture (EDC) and clinical trial management systems (CTMS). But, in more recent years, the widespread use of mobile technology has enabled even more […]

  “…a news organization can be most nimble when it is built organically for the digital age.” – John Henry That’s what STAT is. John Henry, the owner of the The Boston Globe, Boston Red Sox, Liverpool Football Club, and Roush Fenway Racing, just launched a new digital publication that’ll solely cover the life sciences […]

  Read this TechCrunch article. Make sure your company’s executives read it, too. According to Google, for the first time ever, more people are performing Google searches on their mobile phones than on their computers. If that doesn’t tell you the digital landscape has changed, I’m not sure what will make you believe it. 

  According to Jack Bogle, the founder and retired CEO of The Vanguard Group, many large companies based in the U.S. generate 50% of their revenue from outside the country. The same could be said for international companies: a good portion of their revenue is generated outside their respective regions. 

IBM Commerce and Silverpop launched a new product this year to the general public: The IBM Marketing Cloud. This flagship product alters the way organizations can engage with their customers and is built to personalize and automate engagements across all channels. One of the key components of the cloud is mobile which enables organizations to […]

Since the infamous Kim Kardashian Instagram post went up and the FDA issued a Warning Letter to Duchesnay, the company she was representing, a couple of things have happened. For one, Kim has issued a corrective post (i.e., ad), which outlined the safety information for Diclegis, the medication for morning sickness she is promoting. And, […]

  If you visit the Gloucester Police Department’s Facebook page, you’ll notice their posts from September 16th and 18th received thousands of likes, shares, and comments. That’s for good reason. On September 16th, the department called out five pharma CEOs with the highest salaries and urged readers to contact them and ask what they’re doing […]

  Digital transformation (DT), the concept of leveraging digital technologies to engage with constituents (e.g., customers, patients, employees, or partners) is vital in today’s world. The audience you’re targeting expects communication to be easy and information to be readily available at any time. If they can’t get what they want from you, they’ll go somewhere […]

  It seems like every other day we’re reading about pharmaceutical companies developing mobile apps, or at the very least, investing in companies that develop them. And that’s for good reason: They work. They help researchers learn about disorders. They help educate patients on their conditions and provide treatment recommendations. They help with patient adherence. […]