In the new episode of the “What If? So What?” podcast, Jim Hertzfeld and Deena Piquion, chief growth and disruption officer at Xerox, discuss how disruption and digital transformation can position companies to succeed in a rapidly changing technology landscape. Deena is leading Xerox on a unique and pivotal reinvention journey as the company undergoes […]
Posts Tagged ‘digital transformation’
Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell
In the latest episode of the “What If? So What?” podcast, Jim Hertzfeld speaks with Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her expertise on sustainability, digital transformation, and the critical role of change management in driving business success. The concept of a circular economy is one of the […]
Unveiling the Future: 5 Key Trends Shaping Financial Services in 2025
The financial services sector is experiencing transformative changes driven by technological advancements and innovative trends. We are witnessing the integration of AI, the rise of hyper-personalization, and the adoption of advanced digital platforms, all of which are revolutionizing operations and client interactions. Additionally, the emergence of embedded finance and an increased focus on regulatory compliance […]
Responsible Design Starts within the Institution
The global business landscape is complex, and responsible design has emerged as a critical imperative for organizations across sectors. It represents a fundamental shift from viewing design merely as a creative output to recognizing it as an ethical responsibility embedded within institutional structures and processes. True transformation toward responsible design practices cannot be achieved through […]
Personalization in Sitecore XM Cloud: What’s New, What’s Different, and What It’s Built On!
Personalization has always been one of the most sought-after features for brands, allowing them to deliver tailored digital experiences. Sitecore’s CMS products XP and XM have built-in personalization capabilities, ensuring that the right content reaches the right contacts, for example, by showing, hiding, or adjusting content. In recent years, the shift towards headless solutions has […]
5 Steps Toward Future-proofing Your Sitecore Implementation
While the world of digital experience platforms continues to evolve at a break-necking pace, and exponentially more so with the evolution of technologies like AI, there are still some steps digital marketing and development teams building digital customer experiences on the Sitecore platform can take to ensure long-term growth over the next five years and […]
An Interview with “Tech Humanist” Kate O’Neill
What if Tech Could Be More Human? In this episode of “What If? So What?” Jim talks with Kate O’Neill about making human-friendly tech decisions. In a world that’s moving faster than ever, how can leaders make technology decisions that benefit both the business and the humans they serve? That’s the question Kate O’Neill, tech […]
Unlocking Sales and Delivery Excellence: Insights from Matt Shields, Managing Director at Perficient
In a rapidly evolving digital landscape, staying ahead demands more than just cutting-edge tools; it requires a vision, strategy, and a commitment to excellence. In an exclusive interview for We Are Perficient, Matt Shields, Managing Director of Perficient’s Adobe practice, shared his expert insights on sales and delivery excellence, the transformative potential of Adobe technologies, […]
The Importance of Clean Data in the Age of AI for B2B Ecommerce
Artificial Intelligence (AI) is revolutionizing B2B ecommerce, enabling capabilities such as personalized product recommendations, dynamic pricing, and predictive analytics. However, the effectiveness of these AI-driven solutions depends heavily on the quality of the underlying data. Despite AI’s potential, poor data governance remains a significant challenge in the industry. A recent Statista survey revealed that 25% […]
People of Perficient: Meet Rodrigo Vargas, Technical Architect from Chile
Ever wondered what a day looks like when technology meets teamwork? As a technical architect at Perficient, Rodrigo Vargas builds solutions and bridges between teams, tools, and ideas. From streamlining automation across multiple frameworks to shaping roadmaps and client strategies, every day is a blend of technical challenges and creative collaboration. Curious to see how […]
Meet Martin Krahl: Director of Software Engineering at Perficient
Having spent nearly six years at Perficient, Martin Krahl serves as Director of Software Engineering, where he balances strategy, mentorship, and technical excellence. From identifying business opportunities to building high-performing teams, his work ensures smooth project delivery and lasting impact. Curious to learn more about his journey, accomplishments, and advice? Read the full story and […]
Perficient Included in IDC Market Glance: Digital Business Professional Services Report
Today’s digital landscape is dynamic. It favors speed over size, agility over efficiency, and cross-functional collaboration over rigid structures. You must be prepared to adapt and scale your teams as priorities shift. Moving forward requires a comprehensive digital strategy that outlines the capabilities, agility, and alignment needed to stay ahead of digital disruption. IDC Market […]