Posts Tagged ‘digital marketing’

Over the last few years, it’s become obvious that Marketing and IT departments have to work together more effectively to create the engaging, personalized and valuable customer experiences in the digital space. If you’re still not convinced, then here’s a stat to consider from a recent Gartner blog: In 2016, CMOs allocated 3.24% of revenue […]

This is the question that keeps marketing leaders up at night. It’s easy to compile a report that includes vanity metrics –  page views, blog comments, impressions, downloads, and click-through rates. However, to move your business forward and demonstrate how your digital marketing efforts contribute to the bottom line, you’ve got to take it a […]

  Successful digital transformations require evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience lifecycle. The evolution of the digital marketing landscape coupled with changing consumer behaviors requires companies to look beyond their traditional marketing methods to reach and engage customers and grow their […]

We’re excited to be a part of Digital Summit Detroit, the premier digital strategies forum transforming the future of the digital commerce ecosystem. The conference is taking place October 11-12 in Detroit, Michigan, and aims to provide attendees with real-world, practical solutions happening at the crossroads of marketing, analytics, user experience, and emerging technologies. If you haven’t […]

There are more than 3 billion internet users – and 2 billion of them are active on social media. With that in mind, social media marketing needs to be an important part of your overall digital marketing strategy. And as social media constantly evolves – with updates like the recent Facebook algorithm change that gives […]

Dan Klco, digital marketing solution lead at Perficient, recently wrote a blog post about the importance of structuring digital marketing projects. He discusses the different layers of a project and how they change throughout the project life cycle to ensure success and avoid any wasted effort or missed guidelines. “…a well structured and well scheduled digital marketing […]

We know that consumers and their preferences change from year to year. Whether slight variations or broad trends that transform the way businesses interact with customers, keeping up with these changes is imperative to successful marketing. And businesses that don’t adapt to these changes are in danger of being left behind. This has led to a […]

Many projects are incorrectly scheduled or structured, resulting in wasted effort, missed requirements and even project failure. A properly scheduled and structured digital marketing project drastically increases the probability of the project to succeed. This problem applies to many digital marketing projects, including websites, apps, email campaigns and more. So what does a properly structured and […]

Change is inevitable and not easy – even when it ultimately improves your business. There’s significant change involved when adopting a new digital marketing platform (DMP). You have to re-imagine how to develop and create content, how to interact with your customers, how to create desired workflows, how to adjust to new technology and integrate […]

Actionable analytics are powerful for moving your business forward. In previous posts, we revealed the difference between vanity and actionable metrics and how to capture actionable metrics through five key features of an analytics platform. However, making the shift to applying data-driven marketing goes deeper than implementing the right platform. You also have to align people […]

Today’s marketers feel the pressure to justify the effectiveness (and spend) of their digital marketing efforts. How many people opened and clicked through your e-mail campaign? What’s your cost per click? How many times was your content downloaded? How many views did your video get? As outlined in a previous post, these questions fall under […]

“Change is the only constant.” While Heraclitus, an ancient Greek philosopher, wrote these words thousands of years ago, they still hold true today – especially in the world of digital marketing. Change is never easy, even when it can enhance your business. Several aspects to consider when adopting a new digital marketing platform (DMP) include: Re-imagining […]