Posts Tagged ‘Digital Experience’

Online shopping is one click away for consumers, but what about companies that sell to other businesses? Well to put it mildly, it gets complex. On a consumer focused site, the consumer searches for their product(s), researches and compares two or more options via product descriptions and/or feature lists, adds their desired item to the […]

Digital transformation is the means of modernizing the systems that businesses use to create, deliver, and sustain meaningful customer experiences. This modernization ensures that businesses remain attuned to their most digitally savvy customers. Businesses that embrace mobile as a critical piece of a larger digital transformation plan will take the lead in their marketplace. In […]

I had a fun conversation recently about a patient population that is near and dear to my heart. Near because, well, I am a member of this particular patient population, and dear because, even though I grew up in San Diego, I consider myself a Cincinnatian by heart. Long live the Queen City. The conversation […]

While your clients may have never obtained advice from traditional wealth management companies, the times are changing through the introduction of robo-advisors. Unlike traditional human-to-human financial advice, robo-advisors provide personalized, automated financial advice based on algorithms. They work without the need for human intervention, making such advice cost-friendly and ultimately eliminating common high-net-worth membership figures. […]

There are quite a few fallacious assumptions made in the construction of digital strategy. One of the most common ones I witness is confusion between strategy and roadmap. When I take the necessary time to review an organization’s existing digital strategy documentation, more often than not I am presented with a document that outlines an […]

According to Investopedia, wealth management is a “service that combines financial/investment advice, accounting/tax services, retirement planning, and legal/estate planning for one fee.” While that definition is an oversimplification of the term, it’s safe to say that wealth management has historically been a service for high-net-worth individuals. For purposes of our conversation, note that Investopedia indicates […]

The wealth management industry is undergoing a serious transformation with traditional methods of providing financial advice being disrupted by new and innovative forms of technology. With the unprecedented widespread adoption of the internet and digital devices, customer expectations have changed. Clients expect a flawless customer experience that requires businesses, products, and services to be available whenever and wherever they want. It’s that simple. Companies […]

CHALLENGES CREATING SEAMLESS MEMBER JOURNEYS As focus on digital continues to grow, organizations across industry must provide an omni-channel experience to remain competitive. For healthcare, an omni-channel experience also requires an agile response to patient and member needs in real-time. With the proliferation of the Internet of Things, it has become easier to use smart phones, smart watches, […]

Michael Porter, a colleague of mine, is live-blogging at this week’s Forrester CXNYC event, a conference for customer experience leaders, innovators, and practitioners. I wanted to share a session he sat through in which John Dalton, an analyst at Forrester, interviewed Alice Milligan, the chief customer and digital experience officer of Citi Cards at Citi. […]

My colleague, Michael Porter, Managing Principal, Strategic Advisors Team discusses digital transformation and the importance of understanding your customers to deliver a personalized customer experience. Digital transformation requires a lot of change across the entire company and creating and sustaining exceptional customer experiences isn’t just about digital experience – it requires both front end and back […]

According to Gartner’s 2016 CIO Agenda, “executives expect that 41 percent of enterprise revenue will come from digital business by 2020, almost double what it was in 2015.1”  Despite the overwhelming evidence that a cloud strategy is critical to the viability of an organization, many enterprises have not started a digital business transformation. Gartner offers […]

When Steve Glauberman came to Perficient through the Enlighten acquisition in December 2015, Perficient got much more than a leader with broad success delivering excellent digital experiences. Glauberman, a general manager of Perficient’s new digital agency, Perficient Digital, also volunteers as vice chairman of the Society of Digital Agencies (SoDA), a high-profile trade association founded […]