Often, when talking about digital transformation, organizations solely focus on front-end customer experience. While digital experience is an essential – and primary – component of digital transformation, the underlying systems and processes that support and enable customer experience are a vital and often overlooked key to long-term success. According to Forrester, 2017 is the year […]
Posts Tagged ‘Data & Analytics’
Improving Customer Data Insights with AWS
The average user creates more data through their social media usage and buying habits, offering organizations a critical opportunity in delivering better customer experiences. According to Forbes contributor Bernard Marr, every human will create 1.7 megabytes of data per second by 2020, representing a significant challenge for organizations unsure about customer data today. For many […]
Governance Program Communications: Keeping the Team Engaged
If you talk to Governance practitioners, you will find that most believe or have realized that Governance is predominately a communication discipline. That is what I want to talk about in this blog entry. I touched on it in previous entries as we talked about what Governance is and ideas for how to go about […]
Infographic: 9 Steps for Digital Transformation Success
Trends analyst Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” Note that this lifecycle encompasses the entire progression of customer interaction, from consideration of a product through its purchase and use on […]