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Integration & IT Modernization

Improving Customer Data Insights with AWS

The average user creates more data through their social media usage and buying habits, offering organizations a critical opportunity in delivering better customer experiences. According to Forbes contributor Bernard Marr, every human will create 1.7 megabytes of data per second by 2020, representing a significant challenge for organizations unsure about customer data today.

For many organizations, big data is a nebulous concept built around an understood trend. Compounded by calls for customer privacy, some leaders opt to avoid the topic completely out of regulatory compliance fears. However, approached correctly and through the appropriate providers, big data means the ability to overcome the competition like never before including providing better product recommendations, increasing customer satisfaction, and improving product timing.

One area of consideration for organizations considering big data solutions are the offerings from Amazon Web Services (AWS). AWS provides a broad platform of secure, cost-effective, high-performance cloud services that help you collect, store, process, and analyze big data workloads. AWS Big Data solutions support distributed processing frameworks, predictive analytics and machine learning, real-time analytics, and petabyte-scale data warehouses. Unlike on-premises approaches, there is no need to procure, deploy, and manage hardware.

A variety of organizations including marketplace, social networking, and media solutions deploy AWS big data software. Their usage of AWS allows them to process requests from millions of users and enables the scalability to handle high capacity while driving business insights and increase operational efficiency. Whether they are gearing up for a semi-annual sale or preparing for Cyber Monday, their IT is ready for the stampede of customers and can experiment with an increase in workloads as well.

Finally, if you already have a big data implementation, AWS can help take your systems to the next level. With 50+ services and hundreds of new features added each year, AWS provides everything you need to collect, store, process, analyze, and visualize big data in the cloud. There is absolutely no limit to where you can take your organization.

Capture More with AWS

Are you ready to gather and leverage your customer data for better business decisions? Discover our AWS capabilities by emailing today and we will create a custom path for your success.

Learn more about our Amazon practice here.

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Albert Qian

Albert Qian is a Marketing Manager at Perficient for our IBM PCS, DevOps, and Enterprise Solutions Partners focused on cloud computing technologies.

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