Posts Tagged ‘cx’

Content marketing does many things for brands these days. It: helps drive traffic increases brand awareness informs and engages customers and prospects moves target customers further along the buying cycle helps to convert We leverage content marketing here at Perficient with a large number of blogs aligned to specific target markets and business units, several […]

It’s no secret that cable television is fighting a tough battle right now. It used to be that you needed a cable coming out of your wall if you wanted your MTV. We’ve come a long way, baby. You have your choice of platform: TV, phone or tablet, so you no longer need to be […]

Oracle OpenWorld 2013 turned out to be one of my best experiences with a trade-show ever!  I made new contacts, I learned about product strategy and I learned about awesome customer stories related to innovative healthcare solutions. Perficient’s Lesli Adams @lesliadams  provided innovative solution overviews highlighting healthcare business intelligence solutions #OBIEE for Patient Centered Medical […]

They say it takes 3 miracles to reach sainthood, plus a little luck. Well, this past week spent at Oracle Open World, I had a chance to witness 3 “miracle-like” events that I want to share with you. Now, I wouldn’t put them on par with parting a sea, or healing the sick, but they […]

In readying ourselves for Oracle OpenWorld 2013, we noted just how many great sessions are planned for discussing Siebel Open UI!  From panel discussions from real-world customers who have seen the benefits of Open UI adoption (How Sexy is Your Siebel), to sessions targeted to help developers take full advantage of the framework (User Experience […]

Oracle has released 6 releases of the Fusion CRM solution, and is about to launch Release 7. Each release contains additional components, features, and capabilities that support CRM processes, including Sales, Marketing, & Partner Management. In preparation for the launch of Release 7 of Fusion CRM (Sales Cloud), Oracle has hosted various webinars in the […]

Deliberate rambling is sometimes a good tool (for me at least) to flesh out and present different ideas…kind of like brainstorming. I have worked with hundreds of global organizations on the subject of customer retention, and it’s by no chance this topic continues to swirl in my brain. I consulted some long ago notes on the […]

I was recently sent a Harvard Business Review (HBR) article titled, “The Truth about Customer Experience”.  The gist of the article is that historically speaking, companies have been focused on improving touch-points, individual interactions, and in doing so, forget to focus on the cumulative experience – the end to end customer journey from purchase to […]

As the spark of customer experience strategy spreads across the marketplace, causing more corporations to invest in well planned and well executed customer touch-points, we have been seeing more clients and potential clients asking the question: Is our current CRM good enough to modernize and enhance our customer experience?

We’re in for some interesting times ahead, as banks big and small start a delicate balancing act.  For banks, there are rewards and sparkling new opportunities beyond their own branches, apps, and channels to partner with other companies: additional customer engagement, value-add retail services, the possibility for increased customer retention and brand recognition.  Services such […]

My last blog was dedicated to the economic value of a customer lifetime. An important topic given it forms the basis for any investment an organization made or will make in programs aimed at improving the customer experience. In essence, it speaks directly to why the for-profit firm is in business…for profit. As promised, we’ll […]

Virtually every notable leader in business over the past half century can be attributed to at least one quote on the importance of customers to organizations. Some quotes resonate with folks more than others. One that resonated with me is by Professor Michael LeBouf. Professor LeBouf said, “Treat your customers like lifetime partners”. It’s short […]