Posts Tagged ‘customer experience’

Mark Polly, Sales Director at Perficient, recently wrote a blog post on integrating marketing management with IBM digital experiences.  Customer’s wants and expectations are at a record high and they want to see information that specifically pertains to them, personalizing offers. Customer expectations are soaring, yet it takes time to build your digital experience to […]

Mark Polly, Sales Director at Perficient, recently wrote a blog post on Gary Dolsen’s digital focus at IBM while attending IBM’s Digital Experience Conference.  IBM’s Digital Experience Conference got underway today in Anaheim.  For those that have followed IBM WebSphere Portal in the past, Digital Experience is a really set of individual point products that include WebSphere Portal, […]

We have talked about brands and retailers claiming their stake in the World Cup social conversations but not necessarily a retailer and brand partnering together.  Well that is what Coca-Cola and 7-Eleven have done with promoting World Cup excitement to help drive exclusive merchandise sales and brand engagement.  This is not the first time this […]

The 2014 World Cup is underway and in the last four years it has grown to be the largest and most connected global sporting event – surpassing more interest digitally than the Tour de France, the big game, and Olympics combined!  If a brand is looking to reach an audience, there is no larger opportunity […]

Earlier today, CMSWire.com published an article written by my colleague, Rich Wood. Rich heads up our modern applications team here at Perficient, and he’s basically a gold mine of information when it comes to enterprise solutions for intranets, extranets, and public internet sites. Thankfully, he likes to share that knowledge with the rest of us […]

Jim: So Michael, except that New York City  is a great place to visit any time of the year, can you tell me just why Perficient is attending CGT’s Sales & Marketing Summit this week? Inquiring minds really want to know! Michael: Do we really need a reason to ever visit the Big Apple, Jim? […]

Although currently mobile channel (phones and tablets) sales are not making a huge impact on e-commerce, predictions tell a different tale.  In a report released by e-marketer, “by 2016, 85% of digital shoppers will be mobile shoppers as well”.[1]  Forrester’s released a study that predicts that mobile transactions will be the majority of e-commerce by […]

Consumer shopping behaviors and expectations are rapidly resulting in a redefinition of the shopping experience.  Consumers are given more choices in the ways they engage with brands and enabling them to shop in a variety of different ways at every stage of their shopping journey.  In response, retailers need to personalize the consumer experience with […]

Carol Rozwell, VP Distinguished Analyst at Gartner provided insights into her research on human brain activity and how this knowledge can be used to help increase digital experience in the solutions we deliver at the Gartner Portal, Content and Collaboration Summit last week. She answered to key questions. What does recent research teach us about […]

We have moved into the era of the customer which means focusing, understanding and connecting with the customer is imperative to compete in the consumer products and retail industries.  As the Consumer Product & Retail industry practice here at Perficient considers these industries, we use examples from companies – Burberry and Apple – even though […]

The financial services industry is in the middle of rampant disruption and it’s only the beginning! The intersection of technology and customer behavior will only continue to drive further change in the industry. To keep pace with this new fast-paced banking environment, traditional banks and financial services companies need to increase business agility, make technology investments […]

Many retailers would say, “of course, we serve our customers.  In fact we provide very high-end service.”  Many others though would say, “We sell products to our customers.  We provide service when they ask for it either when they are in our stores, or when something goes wrong after they buy it.” In a discussion […]