Digital Transformation

4 Global Business Functions You Must Modernize

The financial services industry is in the middle of rampant disruption and it’s only the beginning! The intersection of technology and customer behavior will only continue to drive further change in the industry. To keep pace with this new fast-paced banking environment, traditional banks and financial services companies need to increase business agility, make technology investments and reach customers in new ways to be competitive. As an organization, you want to be the driving force behind change in the industry, setting new standards, and playing a pivotal role in the evolution of banking in the future. Below we’ve identified four key areas where financial services companies should continue to focus modernization efforts in order to survive against new players disrupting the banking and payments system. money_shutterstock_130178192_Sm

Customer Engagement

Power struggles in the age of digital have forced banks to up their game. New opportunities exist for increasing the value delivered to customers, enriching product offerings and cross-sell opportunities, strengthening relationships and building loyalty, and most importantly, improving market share. All can be achieved through a new customer engagement model. Key enablers of this model include, customer and external data sources, an enterprise data strategy for 360-degree analytics, digital engagement platforms, and seamless distribution across all channels. A rise in non-banks and new players disrupting banking is challenging traditional financial institutions to explore new services using APIs and cloud services to empower not only how they’ll be provided, but what services are offered.

Client Onboarding

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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Client onboarding is one of the most critical functions for banks, capital markets, asset and wealth management firms. In today’s environment, the account opening and onboarding process must integrate offline and online channels making this process even more challenging than it was before. Organizations continue to invest millions in onboarding to reduce risk and increase process efficiency, but also see benefits to improve the customer experience and reduce attrition. From the digital channels in which you choose to onboard your customers and a scalable IT platform to the marketing campaigns targeting new customers, all of these things will be critical to the success of your account opening and client onboarding processes.

Finance Transformation

As a bank, your success depends on how well you’re run. The ability to communicate efficiency, manage controls and scale your business are key drivers for finance transformation projects. You may be dealing with information quality and consistency concerns, facing timely reconciliation issues, need internal controls and corporate governance, or face new challenges with legal and regulatory reporting. A global accounting policy implementation is critical to achieving an enhanced finance control environment and accelerate the financial close for banks and other financial firms.

Compliance and Risk

We’re at a turning point for risk, finance and compliance functions in the banking sector. Facing the dual pressure of regulatory reform and economic change, organizations are looking to transform these “necessary” functions into a competitive advantage. How can financial services providers do that? Data is the lifeblood of their business. The ability to work with consistent, traceable data that can be shared easily across functions is key to success. To achieve this, a flexible platform and technology infrastructure must be in place to respond to key compliance activities and scale with the business. Compliance is the new “normal”. By establishing a compliance roadmap, standardizing policies and procedures, and developing the necessary risk architectures and data models, financial institutions can build agility – and business value – into their processes and capabilities.

 

About the Author

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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