Posts Tagged ‘customer experience’

As we wrap up 2014, let’s take a look at the top 10 blog posts from our thought leaders. These blogs were published on Perficient’s Healthcare Industry Trends Blog. If you missed these you may want to take a look. #1. What the Market Says You Need in Your Patient Portal by Melody Smith Jones […]

Successful Enterprises compete on many capabilities ranging from product excellence, customer service and marketing to name a few. Increasingly the back office / Information Technology (IT) is becoming a strategic player in the Digital Business Model which supports these key capabilities. In other words back office/IT Capability itself is becoming a differentiator. All of the […]

Sitecore has just announced the official release of Sitecore Experience Platform 8 and it’s one of the most ambitious releases to date. Many of us who were at Sitecore Symposium 2014 this past September were able to catch glimpses of the new features and the new look of Sitecore 8. Needless to say, everyone was […]

Today’s consumers are now empowered with an ever increasing range of channels and devices creating a dynamic path to purchase which has created a shift in the consumer markets industry.  The digital, social and mobile evolutions are shape-shifting almost every aspect of the customer experience and, in the process, creating new opportunities and challenges for […]

We are in the thick of the holiday shopping season, one that is shorter than average with only 28 days between Thanksgiving and Christmas.  It has seemed to many that the brick-and-mortar store is somewhat of a dying breed with the expanse of the digital age.  A few years ago, physical stores were very concerned […]

Leading companies are examining the ways that they engage consumers through emerging digital channels.  Analysis of engagement data is imperative to truly understand the people they are targeting.  Building brand loyalty and fostering repeat sales hinge upon the creation and maintenance of meaningful relationships between consumers and the companies that serve them. New technologies have […]

In today’s increasingly digital, mobile and social purchasing landscape, shoppers have a greater say in when, where and how those needs are met.  To break through the disruption and provide quality experiences for these connected consumers at all stages of the purchasing cycle, businesses must examine the ways they engage their target clients through established […]

In a recent discussion series that the Consumer Markets had with our internal teams, our team of experts addressed the importance of consumer engagement for retailers and brands.  With the digital age becoming more prominent, companies need to explore new ways to engage with their consumers that are relevant and innovative.  Jim and Michael address some […]

Last week, I ventured to Anaheim, CA, for Forrester Research’s Why Good Is Not Good Enough conference. I wanted to find out how, in a world of same-day e-commerce, self-driving cars and ubiquitous Wi-Fi, the stewards of the world’s top brands were managing to keep their customers happy. Across the two days, mic’ed-up presenters and tweeting […]

Mark Polly, a Direct at Perficient, recently wrote a blog post on attending a speaking engagement pertaining to utilizing social insights when engaging customers while at Customer Engagement World in New York this week.  The CIO of Mohawk industries spoke about their process of engaging customers and how they use real-time customer insight and end-to-end process […]

Mark Polly, a Director at Perficient, recently wrote a blog post about customer engagement while attending CET World in New York this week.  Today’s consumer is in the driver’s seat, controlling the path to purchase at every step.  Companies talk about the customer driving the process but the actual methods to engage do not often […]

In our most recent webinar, Driving Store Traffic in a Digital Age, we executed a Q&A session with some very interesting questions posed to our speakers.  Here are a sample of them below: Consumers increasingly may lack the tolerance for all messages and offers that they receive – at least the ones they have been seeing […]