Given the central role that Office 365 occupies for more and more businesses, integration of the resources managed by Office 365 with other services is a challenge that Perficient often addresses for clients. The good news is that the Office 365 platform and the architecture of many other, key platforms provide countless integration possibilities, many […]
Posts Tagged ‘CRM’
Using Social Insights to Engage Customers
Today at Customer Engagement World in New York, Jana Kanyadan, CIO of Mohawk Industries, spoke about how they use social insights to engage customers. Mohawk, now with 32,100 employees, makes flooring and was founded in 1878 in New York. Jana started out showing a typical customer journey – today 92% start with a Google search. […]
Customer Engagement: Harnessing Disruption
This week I’m attending Customer Engagement World in New York. “The Customer is the New Boss” is Lawrence Dvorchik’s theme for Customer Engagement World. But hasn’t the customer always been the boss? We always say customer is the boss, but our engagements methods rarely reflect this. Too often companies are trying to engage in a one-way […]
CGT Conference: Insights into Starbucks’ Journey
In a special session at the CGT Business and Technology Conference, Starbucks representatives shared how the company is creating transparent connections between trade and customer management systems and processes. Starbucks is also integrating IT in a transparent process to make sure it is meeting business needs, even when those needs change in the middle of […]
Oracle Leaders Circle Focus on Women’s Leadership
For Day Two of Oracle’s Leaders Circle, participants had the option to again select from a series of Industry summit programs or the Oracle Women’s Leadership Summit (OWL). I selected the OWL Program, not really knowing what to expect, hoping that it would not be more of the same ‘woe is me – a woman […]
CRM and Eloqua Best Practices
Jim Sibley gave a presentation on best practices when it comes to work with the two systems together. Your first question should be, “What are we trying to solve? Sales (examples) Prove Marketers value Horsepower Information – data provided from Eloqua to Salesforce Service Communications – great communication tool to talk to existing customers Automation […]
Perficient is now Live on Oracle Sales Cloud
In addition to being an Oracle Platinum implementation partner, Perficient is also an Oracle customer. In fact, we run several mission critical pieces of our business on Oracle. Recently, we went live on Oracle Sales Cloud Release 8. This was a migration from CRM On Demand to the latest Oracle SFA platform, Oracle Sales Cloud. […]
3 Ways Traditional Manufacturers Use Salesforce
Nine years ago when I started in the salesforce.com ecosystem the majority of companies using Salesforce were early adopters from the high-tech ranks. Since then, we’ve seen customers across multiple industries trust Salesforce to solve their business challenges. One of these industries is traditional manufacturing, which I see increasingly using Salesforce to help run and modernize their business. For […]
Perficient’s Oracle Sales Cloud Specialization
Perficient, a leading information technology and management consulting firm serving Global 2000 and other large enterprise customers throughout North America, and a Platinum level member of Oracle Partner Network (OPN), announced it has achieved OPN Specialized status for Oracle Sales Cloud. To achieve OPN Specialized status, Oracle partners are required to meet a stringent set […]
Use XRANK operator to boost the dynamic rank in Sharepoint 2013
In this blog, I’ll introduce a novel ranking algorithm called XRANK as a solution to boost the dynamic rank of items based on certain term occurrences within the match expression in Sharepoint 2013. In the law firm business, there are lots of matters, and the attorneys always try to find out matters which are similar. […]
Why MDM should be part of CRM Strategy
Let’s face it. Companies capture Customer Information in multiple stages through multiple systems even in a Small / Medium Business (SMB segment). Not all the latest Customer information is readily available for all the applications. Applications need Customer Master Data to link the transactions and every Application has different data model for capturing the Customer […]
Connect with Consumers as People, Not Numbers
It is a tumultuous time for the healthcare industry, and health plans are not immune to the disruption. The Affordable Care Act has raised a new level of consumer awareness about the purchase of healthcare and the competitive health plan environment. Battles for market share drive the need to understand member demographics and behaviors in […]