Posts Tagged ‘Content’

What is a Snippet? Snippets provide some much needed functionality within the Sitecore CMS. If you’re not familiar with Snippets, they allow content editors to design and create “reusable page fragments” (or in atomic design terminology organisms) that can be used and reused within pages of your Sitecore site.

BrainJocks has just released the latest and greatest version of our Sitecore accelerator – BrainJocks SCORE(TM) 3.0.

Let’s face it: Content governance is hard. It requires a great commitment to long-term strategy and a willingness to insulate your content from the vagaries of corporate pressure. But it is worth it. Your content is a key corporate asset. Your content strategy establishes the direction to ensure that your key corporate asset will meet […]

When we’re approached to create a video for our clients, one of the first questions we always tackle is “How long should it be?” Video length is important for so many reasons—how many viewers actually click on the video in the first place, how many watch it all the way through, the impact of your […]

Let’s talk about website migrations. Captivating, I know. If you’ve never experienced one, don’t worry – the digital world changes so quickly that, if you work in this industry, you’ll probably slog through a migration eventually. There’s a lot to think about – new templates, updated site navigation, technical architectures – but the hardest part? […]

Delivering contextually relevant digital commerce experiences requires changing the mindset of your organization. Translation: re-thinking the way you structure your organization is imperative to providing a truly blended content and commerce experience for your customers. Easier said than done, right? However, with the shift of empowered customers, they are no longer purchasing products – they […]

What’s the difference between a bounce and a conversion on your site? It all comes down to the quantity and quality of content that your customers find. In a related post, we explored the importance of blending content and commerce to enhance the customer experience. In fact, Gartner estimates that by 2020, 25% of leading […]

Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]

Creating remarkable experiences is essential for differentiating your brand in the Age of the Consumer. In fact, 73% of businesses claim that improving customer experience (CX) is a strategic priority.1 However, few companies are getting it right. Only 1% of companies deliver an excellent customer experience2 Mobility, transparency, and an endless supply of choices allow […]

I attended many sessions at the MDMC conference in St. Louis, but the Buzzfeed session was the only one that was standing room only…and for good reason. Phil Cara, Senior Vice President of Brand Strategy at Buzzfeed shared the evolution of content marketing for 40 minutes and kept the audience engaged and entertained (of course) the […]

A recent conversation with a prospective client of ours prompted me to write this post. The client is looking at ways to improve the adoption rate of one of its products by a specific population because, for a variety of reasons, adoption by that segment has been slower than others. The solution to challenges like […]

There was a buzz in the air at Shop.org in Dallas this week with the announcement that Magento and Adobe are working to transform content and commerce. The two companies announced a joint collaboration that allows merchants to deliver a seamless, personalized customer experience across all channels to stay ahead of consumer expectations. Perficient is one […]