Commerce

Blending Content & Commerce: A Recipe for Success

Creating remarkable experiences is essential for differentiating your brand in the Age of the Consumer. In fact, 73% of businesses claim that improving customer experience (CX) is a strategic priority.1 However, few companies are getting it right.

Only 1% of companies deliver an excellent customer experience2

Covid 19
COVID-19: Digital Insights For Enterprise Action

Access Perficient’s latest insights into how you can leverage digital technologies to not only respond to the pandemic, but drive your operations forward and deliver experiences your customers need.

Get Informed

Mobility, transparency, and an endless supply of choices allow customers to know more about products and pricing. From researching products, buying on their own terms, and reviewing both the product and service experiences, customers are firmly in charge. Where price and product used to be the driving force behind purchase decisions, consumers now want more.
Content that’s valuable and relevant helps drive purchase decisions on digital channels. With more than 11% of retail shopping done online, it should come as no surprise that “content and commerce” is a hot topic in the eCommerce industry.3
In our latest guide, Blending Content & Commerce: A Recipe for Success, we explore:

  • The driving forces behind the importance of content in eCommerce
  • The evolution of platforms that enable content and commerce
  • Why breaking down silos and establishing governance is crucial for success

Sources:
1 “US Customer Experience Index,” Forrester, 2015
2 “Forrester’s CX Index Ranks the Brands that Deliver the Best Customer Experience,” Forrester
3 Internet Retailer, 2017

About the Author

Stephanie has more than 10 years' experience in marketing communications, leading and executing marketing strategies for corporate and non-profit organizations. She elevates the awareness and creativity of content marketing campaigns for Perficient.

More from this Author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to the Weekly Blog Digest:

Sign Up
Categories