Analytics is a hot topic in the Customer Engagement world. Wes Moore of Teradata chaired a panel session on how to use analytics to drive customer engagement. The panelists included: John Dokes, CMO, Accuweather Leyda Hernandez, Director of Marketing, Priori Legal Merlin U Ward, Account Strategist, Renegade Here are what the panel had to say […]
Posts Tagged ‘Content Management’
Customer Engagement: Harnessing Disruption
This week I’m attending Customer Engagement World in New York. “The Customer is the New Boss” is Lawrence Dvorchik’s theme for Customer Engagement World. But hasn’t the customer always been the boss? We always say customer is the boss, but our engagements methods rarely reflect this. Too often companies are trying to engage in a one-way […]
Webinar: Content Strategy and a Personalized Digital Experience
As a marketer, the focus on engagement and shift to a more connected, digital experience is incredibly interesting to me. Not long ago, the online experience was fairly simple – you had a website, and you pointed your customers to that site. Your static content was adequate at the time. Fast forward to 2014… what […]
Manage data better with IBM InfoSphere
IBM states, “The InfoSphere Platform provides all the foundational building blocks of trusted information, including data integration, data warehousing, master data management, big data and information governance.[1]” They cannot be anymore right! Managing data has been more complex through the years as companies are trying to bring in more data (Big Data) for their business […]
Kapow to Sitecore Migration: Part 3
In two previous posts, I gave a Kapow overview and an outline of the extraction and transformation process. This article will cover the upload of migrated content into Sitecore. Once data is extracted and transformed, the clean data is sitting in database tables ready to be uploaded into Sitecore. Sitecore has an Item Web API […]
Kapow to Sitecore Migration: Part 2
In my previous Kapow migration post, I gave an overview of the tool. In this post, I’ll give a short technical explanation of the migration process I developed. Keep in mind that my upload target was Sitecore, so some of my setup was Sitecore-specific. First, an inventory of all the current pages in the site […]
Upcoming Webinar: Transform Unstructured Data into Relevant Data
Recent studies indicate more than 90% of the world’s data was created in the last 2 years, and the cost of maintaining that data is increasingly becoming a liability for IT, Legal and Business groups. As the amount of structured and unstructured data dramatically expands, the expense of maintaining data stores is outpacing the reduction […]
Microsoft’s about-face: Sitecore for public-facing internet sites
Earlier today, CMSWire.com published an article written by my colleague, Rich Wood. Rich heads up our modern applications team here at Perficient, and he’s basically a gold mine of information when it comes to enterprise solutions for intranets, extranets, and public internet sites. Thankfully, he likes to share that knowledge with the rest of us […]
IBM Information Lifecycle Governance: solution driven model
Enterprise Content Management solutions usually follow a standard lifecycle: A client identifies a need. They send out an RFP. A solution (more often than not, a software platform) is selected. The platform is installed, customized, and configured to solve the original problem. For Information Lifecycle Governance (ILG) solutions, the “selection of solution” stage is not […]
SharePoint Governance Introduction
Governance is an essential part of any SharePoint deployment. Any organization that has tried to implement SharePoint has undoubtedly asked the question, “How do we effectively manage our SharePoint environment?” Governance is that answer. Governance is a set of policies, procedures, roles, and responsibilities that control how your business teams and IT teams work together […]
SharePoint or Office 365 – OneDrive for Business fits All
SkyDrive or OneDrive, SharePoint, Yammer, lync – where to start? what to install for users? Which to use when? Many of us go through these questions when facing customers or when looking to provide the best service to our internal users. So much information is flowing around the web but its always tough to assimilate in one place […]
Compelling Case for Office 365
Everyone has an opinion on “Cloud’ and its effect on the business, for some it’s scary in terms of data security and for some it’s revenue generation and cost savings. There are a number of reasons why cloud computing is so widely used among businesses today. Some of them include Reduction of costs – lower […]