Posts Tagged ‘connected consumer’

This past week, we announced that we have officially joined the Grocery Manufacturers Association (GMA), a leading association representing the interests of the consumer packaged goods (CPG) industry, as an associate member. In conjunction with this membership, one of our experts also holds a seat on the Associate Member Council. This is great news for our Consumer Markets practice, and […]

Michael: How time flies- Jim: You mean because it’s Wednesday and you’ve still got a week’s worth of work to do? Michael: That’s certainly on my mind, but actually I’m reflecting on a fascinating story I read just yesterday—a story about custom earbuds manufactured using a 3D printer.  In thinking about this sort of innovation […]

I have been an athlete all my life, but since I’ve reached my 30’s, had 5 reconstructive surgeries, and moved back to the Midwest to a completely sedentary job, staying fit and healthy has become more challenging than ever before. As an Apple lover for years, I have a myriad of Apps I enlisted to […]

Although currently mobile channel (phones and tablets) sales are not making a huge impact on e-commerce, predictions tell a different tale.  In a report released by e-marketer, “by 2016, 85% of digital shoppers will be mobile shoppers as well”.[1]  Forrester’s released a study that predicts that mobile transactions will be the majority of e-commerce by […]

We have moved into the era of the customer which means focusing, understanding and connecting with the customer is imperative to compete in the consumer products and retail industries.  As the Consumer Product & Retail industry practice here at Perficient considers these industries, we use examples from companies – Burberry and Apple – even though […]

Many retailers would say, “of course, we serve our customers.  In fact we provide very high-end service.”  Many others though would say, “We sell products to our customers.  We provide service when they ask for it either when they are in our stores, or when something goes wrong after they buy it.” In a discussion […]

Our Consumer Products and Retail Director, Peter Brandt,  was featured in Consumer Goods Technology’s “2014 Review and Outlook Report” last month and was asked to look into his crystal ball and tell readers: “What one initiative must consumer goods companies pursue now in order to compete and grow in the year 2020?” Similar to the retail […]

In case you missed it, we’ve kicked off our list of retail technology trends you can’t ignore in 2014 and covered Social Commerce and Marketing in our first post. The proliferation of social media, smartphones, tablets, mobile wallets, and wearable technology all made headlines in 2013. These converging technology trends have helped formulate the Age of […]