As I mentioned in my last blog post, the time I spent in the desert with Adobe at the sales conference was incredibly valuable. As the best of breed digital platform, three key themes resonated with me and want to take the opportunity to delve a little deeper into the benefits of the adobe partnership […]
Posts Tagged ‘Collaboration’
Facebook Introduces New Campaign Structure
Facebook has been hailed and maligned at the same time for its advertisement features. On one hand, Facebook ads promise to reach large, targeted audiences with your message. On the other hand, Facebook ad reach is a black box that only Facebook controls. In a previous post, Why Facebook is Failing Marketers, my colleague Michael […]
Has the Knowledge Worker finally arrived?
IBM has a fantastic explainer video this succiently explains what a connected knowledge worker (to borrow from the late Peter Drucker) is. Check it out.
My 4 Days in the Desert with Adobe – Part 1
In mid-December, I attended the Adobe Worldwide Sales Conference in Las Vegas. It’s a time when Adobe invites its entire sales organization – along with Adobe’s key partners – to discuss the past year’s performance, celebrate the major sales successes, and layout the company’s sales and product strategies for the next year. As Forrester & […]
Perficient announces Rich Wood to speak at #SPC14 on Yammer
Today, Perficient announced that Rich Wood, director of Perficient’s national Microsoft web and social collaboration practice, will present on Yammer best practices at the Microsoft SharePoint Conference 2014, taking place next week, March 3-6, in Las Vegas. The Perficient Microsoft team will also be available in booth #308 to discuss all things SharePoint, and they’ll […]
Oracle Merging It's Marketing Cloud Into Tighter Knit Suite
As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration. Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]
Oracle Merging It’s Marketing Cloud Into Tighter Knit Suite
As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration. Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]
The future of enterprise collaboration from @RichOtheWood
On Wednesday, CMSWire.com published an article written by my colleague, Rich Wood. Rich’s writing always leaves a lasting impression on me. Perhaps it’s his ability to incorporate subtle humor into his articles and blog posts, or his passion for the topic at hand. In his latest article, The Future of Collaboration is Right Under Our […]
Happily Ever After: The Benefits of Patient Engagement – #HIMSS14
Once upon a time last year, in a town not too far from you, there was a big hospital where a bright, young physician was providing care to a sick, old patient. Okay, let me save you some time. This fairytale, unlike those you are used to, doesn’t end simply by having Prince Charming (the […]
Social Media Week 14 kicks off in New York
This looks like a promising event, with many interesting speakers from Microsoft and Google, as well as the media industry such as Don Steele of Comedy Central. We won’t be there this year, perhaps in the future. It looks like on to watch in the Social engagement space.
A Love Letter to Meaningful Use – #HIMSS14
It seems appropriate on Valentine’s Day to write love letters. This is my letter of adoration to Meaningful Use. In the past, I have written about how much time and productivity is wasted in the average physician’s office handling phone calls about prescription refills. My physician’s office has successfully implemented their EMR software, and the […]
Guide: Digital Engagement Trends Marketers Must Consider in 2014
January came and went rather quickly, and as marketers, that means we have less than 11 months left to accomplish what we’ve set out to do in 2014. Are you on the right track? In an effort to forecast the 2014 business landscape, Mark Gehman, Director of Perficient’s Sitecore practice, prepared a guide that emphasizes […]