Posts Tagged ‘Business’

Want to know how your organization is performing against business objectives? Well then get your KPIs defined and ready.

Make sure to get your project off on the right foot with an immersion workshop to discuss goals, users, requirements and more!

Goals give insight into what users want/need to achieve, and also serve as a measurement tool for how users are engaging and if the experience we have delivered is helping them accomplish their job-to-be-done.

Funnels are representations of the journey that prospects go through from first contact with you until a completed purchase.

Digital Strategy started as a buzzword in the marketing industry over a decade ago with companies hiring dedicated resources. But what do they do?

Digital transformation has been a hot topic for over 8+ years, yet organizations are still struggling with the concept. Alignment and communication are key to taking advantage of the new opportunities that technology provides.

We are all about data-driven marketing and actionable insights from data, but when you collect data in multiple places, things can get sticky. Let’s see how to best use data from these systems.

Thinking about putting together a personalization plan? Make sure to read this first!

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. As I look back at my career and how I got where I am today, there is a consistent theme – learning. Way […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. The world of medicine, especially EMS, is one of ambiguity, intuition, and making decisions based on incomplete and ambiguous information. In my own […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. Working as a paramedic, it is easy for your ego to grow to an unhealthy size. The job is one in which you […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. Being a paramedic is a surprisingly boring job. There can be a ton of downtime (a running joke was that EMS stood for […]