Posts Tagged ‘Best Practices’

IBM pulled together 5 Futurists to give their views on the future of customer engagement. Chris Heuer talked about the only thing that matters. You have to get fundamentals right.  Not only to you have to listen, you have to understand. Chris said you can differentiate on values rather than value.  This is because transactions are […]

IBM’s Arlen van der Broek talked about IBM’s strategy for omni-channel marketing. Some of the new solutions will include Hybrid, big data, open API framework, data integration and syndication, and true message orchestration. IBM has a set of tools that work on premise. These are known as IBM Marketing Software. IBM is introducing IBM Marketing […]

David Haucke from IBM and Scott Brinker from ION Interactive and chiefmartec.com presented the session “The Future of Engagement: How Smart Marketers Will Win in the Years to Come”. The idea of personalized 1 to 1 mark3ting is being realized by a few organizations.  David and Scott talked about how more organizations could take advantage of […]

Customer centricity is no longer just a loaded buzzword used by marketers preaching tactics such as personalization and customer experience. Customer centricity is now a mind-set that companies need to adopt throughout the entire organization—not just marketing—to thrive in the digital world. This quote from CMO.com’s article The ‘Age of The Customer’ Is Here. What […]

You’ve probably heard a lot about mobile in the past two years.  In PriceWaterhouseCoopers 18th annual Global CEO Study (2015), 81% of CEOs said that mobile technologies are strategically important to their business.  PWC says, “The sheer ubiquity of mobile devices today has revolutionised customers’ ability to obtain information – which has, in turn, transformed how they perceive […]

You’ve probably heard a lot about mobile in the past two years.  In PriceWaterhouseCoopers 18th annual Global CEO Study (2015), 81% of CEOs said that mobile technologies are strategically important to their business.  PWC says, “The sheer ubiquity of mobile devices today has revolutionised customers’ ability to obtain information – which has, in turn, transformed how they perceive […]

Introduction: In general for message modeling COBOL  copybook layouts we use the DFDL parser within IBM Integration Bus Toolkit  to model and generate the DFDL schema . In some cases we find COBOL layout errors in generating the message model. We might think that once a COBOL  copybook is defined in the mainframe environment and is working why would it error out ? One of […]

Throughout my career there have been a couple of quips that I have followed when presenting certain ideas; “Eat Your Own Dog Food” along with its close cousin Practicing What You Preach. In the first article of this series I promoted the idea that architecture is about collaboration and communication. I then laid out a […]

Training delivered by professional instructors can be a huge benefit when implementing software systems.  Employee satisfaction, return on investment, and reduction of calls to help desks can all be significantly affected by appropriate application training. Here are a couple of quotes concerning the value of education: “An investment in knowledge always pays the best interest.” […]

Advanced analytics has a home in banking and financial services, but it transcends the traditional use of Excel and OLAP to run trend-lines on revenue and cost as they affect the classic Profit and Loss statement.  While macro trends are important to the financial services professional, two more important challenges involve: understanding the customer at […]

The CIO article, “Is it time for CIOs to step up and rule the digital world?” asks a good question. Can the CMO better lead a digital transformation and align IT with what is increasing a digital business than the CIO? This is an oversimplified question asking who but not what needs to be done? […]

After years of architectural engagements and having worked at a variety of companies there are a few things that I have found somewhat consistent when it comes to the practice of architecture. First architecture happens, regardless the maturity level of the organization. Secondly, at some point in the development life-cycle someone will produce some kind […]