Posts Tagged ‘B2B eCommerce’

B2BecNews recently published survey results indicating that for more than half of B2B sellers, eCommerce efforts are bringing in 10 percent or less of their total sales. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on the causes of […]

The concept of a personalized consumer experience is nothing new. Whether we’re receiving product recommendations based on previous purchasing behavior, or being presented with online ads related to our search history, we know what a targeted user experience looks like. But the same tactics that apply to a B2C experience don’t necessarily translate in a […]

As consumers, we know what we expect from a personalized experience. We might see this put into action by our favorite retailers, through online ads and email marketing promotions created around our past behavior or buying decisions. But those same tactics and approaches don’t apply to B2B marketing. There are several differences in the B2C […]

Personalized experiences are the new digital imperative. This is true in our experiences as consumers, and those expectations are also influencing the needs of B2B customers. Features like one-click ordering and immersive product content are no longer exclusive to retail giants or niche, experience-rich brands — they are expected across B2B. Your buyers expect you […]

If it happens once, it is an anomaly. If it happens twice, it is a coincidence. Three times, a curiosity. Four times, a pattern. This is how I have learned to observe businesses as they plan the digital transformation of their e-commerce in efforts to meet customer expectations. B2B businesses usually feel that their business […]

Recent events indicate a digital disruption is afoot – and ecommerce cannot ignore it. Commerce business models must change to satisfy increasing customer expectations across the B2C and B2B spectrum. In this series, explore the three major areas where you can start innovating to transform your existing commerce business model. We previously looked at re-vamping […]

Among the major headlines of 2017, many have involved the shifting landscape of retail and eCommerce. Most notably was Amazon’s acquisition of Whole Foods. These events indicate a digital disruption is afoot – and eCommerce is not immune to its effects. The disruption can’t be ignored. Commerce business models must change to satisfy increasing customer […]

Recent events across the retail and eCommerce landscape indicate that a digital disruption is afoot. And to succeed, commerce business models have to change to satisfy increasing customer expectations. In this blog series, explore the three major areas where you can start innovating to transform your existing commerce business model – starting with customer experience. […]

Moving to a major commerce platform release can be seen as a business growth strategy rather than a risk-avoidance strategy. Thoughtful planning of your upgrade will reduce cost, mitigate risk, and maintain business continuity so that the transition has minimal impact to the overall shopping experience and your bottom line. If you’re considering an upgrade […]

Once you have taken inventory of your existing Magento platform and reviewed Magento 2 templates, the next step involves evaluating your extensions. Simply put, extensions expand the native capabilities of the Magento platform. Launched in 2016, the Magento Marketplace offers carefully vetted extensions for your commerce platform. (Think of it as the “App Store” for […]

It can either be the Elf on the Shelf®, or the elephant in the room – data is as important as you make it. To that point, many eCommerce and omni-channel retail organizations are sitting on mountains of customer shopping and behavior data, especially after the holiday selling season. Sadly, an unsuccessful holiday selling season […]

Successful engagement of your digital commerce customers means you need to deliver an experience that works well across all channels – especially in mobile. Why does the mobile experience matter? Here are just a couple of reasons: Mobile commerce grew 47% in 2016, significantly outpacing growth in traditional eCommerce and brick-and-mortar retail1 Google places more […]