As the season for Formula SAE ends, our company’s podcast “What If, So What” decided to interview the University of Michigan team captain, Luca, about his experience as an engineer for these incredible formula-style vehicles. I just finished listening to the episode, and I couldn’t believe how many parallels there were to the automotive industry. […]
Posts Tagged ‘automotive’
How Can Dealerships and A Direct-to-Consumer Approach Coexist?
While working on primary research regarding the customer journey, I’ve been speaking with both consumers and dealerships about the most pressing matters in automotive innovation. Hearing from both sides has made me realize that there is a bit of a disconnect in their worldviews, and this disconnect is fueling so many of the issues we’re […]
Dealer Transformation Has Started, But It Is Certainly Not Completed
Last night, I went to the dealership to pick up my new leased vehicle. I tend to like leasing vehicles because technology changes so quickly. A typical 3-year lease tends to be on the outer limits before the technology is obsolete. Anyhow, my wife and I went to the dealer. I saw my new vehicle […]
Connected Vehicles: The Future of Automotive is Here
Vehicles today remind me of smartphones on wheels. When you get down to it, they are computers capable of software upgrades, navigation, sensing, and even entertainment through subscriptions or mobile apps. Automotive manufacturers are realizing that many young consumers are preferring frictionless and fully digital customer journeys as opposed to multiple lengthy in-person visits to […]
Why OEMs Should Start Taking Automotive Subscription Services Seriously
Sitting here by the lake on a Saturday afternoon, I am watching my wife scroll through our entertainment options. This otherwise ordinary practice made me realize that we are very used to subscriptions and countless choices for entertainment. Before our modern bombardment of media, my childhood consisted of three network channels and a large antenna […]
It’s Time For a Reality Check On Electric Vehicles
As someone who is passionate about reducing our carbon footprint, I have been eagerly following the development of EVs (electric vehicles). However, as I consider the magnitude of the changes required to transition from ICE (internal combustion engine) vehicles to EVs, I believe that this transformation should happen gradually over time. The impact of this […]
Lessons Learned from Future Automotive Leaders at the MRacing Unveiling Event
Future of Automotive Leaders Last week, I had the honor of attending an unveiling event at the University of Michigan as part of our new “Electrifying the Future of Automotive” program. If you’re not yet familiar, Perficient sponsors eight college race teams across the country that build single-seat formula-style vehicles from scratch to race nationally […]
The True Ramifications of EV vs. ICE
Today, I started to think about “The Great EV Push” and some of the differences between EVs and internal combustion engine (ICE) vehicles. When we discuss EV vs. ICE, we often focus on the driver’s experience and overcoming barriers to EV sales, which is great, but this excludes a discussion of the bigger picture. Is […]
Key Takeaways from the Automotive and Manufacturing Networking Lunch at Adobe Summit 2023
This week, I had the great honor of speaking during the Automotive and Manufacturing Networking Lunch at Adobe Summit 2023. Before I say anything else, I want to acknowledge what our partners at Adobe have built as industry leaders in technology solutions that enable companies to become experience makers. Not only is Adobe a leader […]
Overcome Barriers to EV Sales with Customer Experience Excellence
Overcoming Barriers The barriers to entry for electric vehicles (EV) feel overwhelming for most Americans. Not only are current models priced well above the average consumer’s financial ability, but they also require home charging and accessibility to public charging stations that are yet to be mainstream. When consumers invest in EV and home charging stations, […]
Improve the User Experience and Engagement When Online Vehicle Shopping with AI Virtual Assistants
Written in collaboration with Amanda Klinge We have seen a major shift in how consumers shop for products online. From groceries to luxury goods, people rely heavily on the information readily available thanks to the convenience of their personal devices. Over the past few years, one industry stands out due to a notable shift […]
Maximizing Opportunities in the Automotive Industry: Our Expertise, Your Success
Today is my first blog of 2023, like anything, a new beginning. Yesterday, I was on a phone call with a dealer friend of mine who was quite optimistic about 2023. This dealer was focused on transforming his dealership for electric vehicles and on consumer preferences that are changing the very nature of what an […]